Jay-Z Speaks On Rocawear Commerical Concept

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Celebrating Rocawear’s 10th anniversary, Jay speaks on the concept behind his Spike Lee directed commercial. Who would’ve thought Hov would sell clothing?

“So this guy, he’s in advertisement, and he’s in Rocawear, and he goes

through the day as if he’s Jay-Z,” Hov said of the concept. “He looks

out the window, in his mind — because he’s aspiring to make his own

Rocawear — there’s a group of people outside and they’re waving to him.

As he walks away, realty sets in. Someone looks out the window, and no

one’s out there. He gets on the elevator, and he’s thinking people are

asking him for autographs; no one’s there. He’s on his way to building

his empire, but he has Rocawear on, and that’s a start. So he feels as

if he’s successful already.”

Props: MTV

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  1. lala land says:

    He’s fly no lie.

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