Never heard of this mag until today. But they seem to be across the pond-based and Hov chopped it up with them when he was out there. Interview is the typical fodder, but there’s an interesting note about how it came to be for Kanye to get a guest verse on “Run This Town.”

Do you have a fixed idea of who you want on a particular track and then aim to get them?
Actually, they weren’t on till the other day. Literally, Kanye wasn’t on there until two days ago. It just felt like he needed to be on there. I was listening to this track and the drums just kept reminding me of ‘Jesus Walks’ and I could hear him… And that’s how collaborations usually happen for me. I don’t sit there and pick people out of the air. It’s more that I’ll find myself in someone’s zone and I’ll be ‘man, this would sound good if so-and-so was on it’.

Props: Miss Dreams

There’s a gang of exclusive photos too. Peep a few, after the jump.