When I first heard this album, I dug it. Was pleasantly surprised. But a record doesn’t have to suck to be a disappointment. This guy was one of the heralded freshman and we were expecting him to really make an impact until Rick Ross spanked him on SoundScan. Shit, Steve Rifkind had a spot on his wall ready for the platinum plaque. So why didn’t this project work? You can’t tell me “Lark On My Go-Kart” doesn’t bang or “As I Em,” isn’t a clever examination of the elephant in the room. Maybe the pop sensible singles did him in. After the frat boy anthem “I Love College,” Roth followed with two club clunkers “Be By Myself” and “She Don’t Wanna Man” that couldn’t get any real radio spins. Don’t get it twisted, Asher’s talent is there. He’s good. But as a White MC, he just may have to be great. Damn you, Marshall.