Before Jermaine joined the Roc, he was just another up and coming rapper looking for his big break. In 2006, he crashed Aaron Reid (L.A. Reid’s son) birthday party in hopes of meeting Jay-Z.
In the October 2009 issue of XXL, he told Rob Markman of his experience.
“I had got a shirt made that said, ‘Produce for Jay-Z or Die Tryin’. I wore the shirt, threw the button-up over it, put a couple of beat CDs in my pocket and went to the [party]. Sure enough, Swizz Beatz, Jermaine Dupri, Diddy, Kanye, Jay-Z [were all there], and I’m in there. Who could give a fuck about Aaron Reid? Tonight’s the night!”
MTV’s Super Sweet 16 cameras were in the building and caught Cole at the :27 mark. It’s going down. Crazy. Ha!