Steve Stoute On Grammy Advertorial

On Sunday, industry muscle Steve Stoute took out a $40,000 advertorial in the Style section of the New York Times to criticize the National Academy of Recording Arts and Sciences. The Hollywood Reporter hollered at “The Commissioner” man, to get down to the bottom of it.

THR: And this speaks to your argument that the Grammys are out of touch?
Stoute: You wanna know how out of touch they are? The photo they used for Jay-Z’s Record of the Year nomination, it’s 15 years old. That picture is from Reasonable Doubt, his first album in 1996 when Jay-Z looks 12!

THR: We’re estimating that the ad cost around $40,000, care to comment?
Stoute: The ad was expensive, but the price pales in comparison to the torture that artists are going through. It wasn’t about spending that kind of money. It’s, how could you not make that statement

THR: Why the New York Times?
Stoute: If I wrote that in a blog, would it be taken seriously? The New York Times Styles section was the right place because when you see it, you have to pay attention to it. It can’t go unnoticed. It’s very loud when you put it in that forum. Now, it’s become this open discussion online. I didn’t want it to be music industry-specific. I think it’s a larger topic, this generational divide.

Sidebar: Jermaine Dupri Co-Signs Steve Soute

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40 Comments
  • boston-morgan

    Word

  • god

    this guy is a fucking idiot.

  • http://twitter.com/thebighomie Big Homie

    ^ oh and cause your name is god, you’re better?

    Image and video hosting by TinyPic

  • blaqscorpio

    You might not like him, but it’s the truth it would have been overlooked on a blog. Only SCANDALOUS UNPROVEN ISH get any traction from blogs.

  • James

    ?PHOTO SHOP? NOTHIN NEW HERE. BASICALLY THIS NIGGA OUT OF TOUCH SO GET WITH THA PROGRAM OR STFU SMH.

  • BK James

    Hopefully his letter does everything he set out to do. The Grammy folk probably don’t give a shit, but if this inspires artists to boycott the Grammys then maybe there’s hope for hip-hop getting the recognition it damn well deserves

  • puerto-black

    Chuck D said this in 91′,

  • B.Dot

    You might not like him, but it’s the truth it would have been overlooked on a blog.
    ^
    bull. the irony is that Rap Radar BLEW it up. if we didnt, i feel like it DEF woulda went unoticed.

  • DEEZ NUTS

    LAMES

  • m85

    @bdot yea I def read it here first..I feel where he is comin from and whether the grammy commitee changes how they do things remains to be seen (prolly not tho) but yea I thought I was the only one who noticed that old ass pic of jay like damn y’all couldn’t at least google search a new pic..and it jus reminded me while hov don’t even go..but real talk I kno some pple was mad bout Esperanza Spalding winnin…but she is dope..and more musically talented then anyone who was in that category…she may not be a househould name like bieber or drake but in the jazz world she is huge..I challenge anyone who says they love music to listen

  • Black Shady

    Steve Stoute was 100% right on that letter

  • CRY ME A RIVER!!!

    BOOOOOOOOOOO FUCKINGGGGGGGGGG HOOOOOOOOOOOOOOOOOOOO!!!!

    ENOUGH WITH THESE GRAMMY BITCHIN’. HIP HOP IS DEAD! WHEN WAS THE LAST TIME YOU HEARD A GOOD ASS ALBUM??? YEAH! HIP HOP IS LONG GONE. AND WHAT YOU HEAR NOW IS POP LABELED AS HIP HOP. I DOESN’T DESERVE GRAMMY WITH THESE WEAK ASS EFFORTS! MAKE A GOOD ALBUM AND THEN WE WILL TALK! FUCKING BITCHES!

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  • fuck a bum wack rapper makin his career out of dissin

    WHEN
    WAS THE LAST TIME YOU HEARD A
    GOOD ASS ALBUM???

    SAIGON-GSNT

  • Mook

    Big Homie’s gif game >>>>

  • Hip Hop Head

    @BDot

    Yall were the 1st ones I seen post it also but 2 say you BLEW IT UP is an overstatement. There was no BLACKOUT or You Played Youself mentioning Steve’s letter/ad nor did it get a Top 5 Spot or a Tagline under the RR banner. There was no major push from you guys to make sure it stayed in eybodies face so to take all the credit aint right. Either way it goes tho, RR is the shit.

    #HipHopWontDie #EVER

  • zezzoi

    Yo Big Homie, do you pleasure yourself to that GIF?

    GTFOH you homo ass nigga.

  • Theloneus

    This was also posted on The Huffington Post the same day RR posted it but yeah it captured much more attention when it was posted on here.

    Why niggas knockin Steve Stoute for tellin it like it is? These the same people who complain day in day out on how Hip Hop gets no attention in the major awards industry but when someone finally calls them out they try to look for the flaws in it. Get that steel rod out your ass and give props to the man for saying what’s been on everybody’s mind since the Grammys first started using Hip Hop and then snubbing it after the views started rolling in.

  • n8o15301

    we dont catch no rec unless we make them pay attention……like hov did a while back……gotta smack niggaz upside the head sumtimez 2 let dem know whats really good………even if it costs 40stacks…………atleast hes a boss and did it any way…………..real nigga shit

  • B.Dot

    @HipHopHead
    ^
    it was in the second thing in the Top 5 since Sunday.

  • drast

    Jay-Z looks 10 years younger

  • Vexed and Glorious

    NEGRO PLEASE.

  • Your Mother’s “Friend”

    Why is everyone so bent out of shape about stupid awards that really don’t mean anything in the grand scheme of things & spending 40 grand to get their ill advised points across smh… Kanye’s only child syndrome & baby like whinning got niggas confused , when you think about Mj , elvis,rolling stones, beatles etc you dont think about how many grammy’s they one, you think about the great music they churned out . Eminem sold more records than any other musician last year i doubt he cares about some stupid trophy …the funny thing is the grammy’s actually gave shine to musicians that would otherwise get ignored , this guy is an idiot

  • Real Talk

    To me he is acting like Eminem and Kanye never won a Grammy!!! Eminem has 13 Grammy wins and Kanye has 14 wins! No they will NOT win every award they are nominated for but Mr. Stoute doesn’t need to act like they don’t get recognized. If he feels that popularity deserves awards then he needs to really extend his musical mind. There are sooo many independent artist of all genres who put out albums that would shit over a lot of artist nominated in the top categories at the Grammys. If he wants to argue or “call out” the NARAS and the Grammy committee how about he write a open letter about the fact that more categories needs to be recognized on the live telecast instead of the pre-telecast.

    He’s so worried about Em and Kanye not winning their respective Grammys, why not ask how come Mariah, Whitney, Celine, Beatles, Nas, Diana Ross, Queen, The Who, Michael Jackson (yes MJ), Bob Marley, Jimi Hendrix and many more were snubbed while certain artists have more than them.

  • http://www.myspace.com/inzite damm

    hmm thats putting mony where ya mouth is

  • Donn

    Still crying Stoute??

    I don’t agree, i feel like to say popular artist should win over less credited artist is stupid. Esperanza Spalding’s album was better than Justin Bieber’s, Drake’s and the other ppl in that category, but because you never heard the album or didn’t know who she was she shouldn’t have won the award??? Bullshit.

    To those who actually listened to Lady Antebellum’s album, Esperanza’s, and Arcade Fire’s and still made the conclusion that EMinem or Justin Bieber were better choices, I accept and applaud you for forming a conclusion after taking in all the nominees’ music. But to all you on this blog who have never listened to any of the other artist who won or were nominated and only listened to (like Stoute said) the POPULAR artist like you bash me for only doing, kill yourselves for that (joking of course).

    Stoute, your entitled to your opinion but the Grammy system has been around long before YOU and your bitching isn’t gonna change shit. If all those SO CALLED ARTIST you said you have conversations with don’t have the balls to say something themselves then you have no right to speak for them. Did Eminem come to you and complain, did Justin Bieber cry to you backstage, how bout Bobby Ray?? If they did, tell THEM to put out an ad and say so. Your singling out Hip Hop like the black guy who sells drugs on the corner, goes to the press and says The White Man is the reason i’m selling drugs, i shouldnt’ go to jail

    STOP CRYING

  • Donn

    AND POST THE WHOLE ARTICLE RAP RADAR, NOT JUST THE PIECES YOU WANT YOUR VIEWERS TO SEE, CUS I READ THE WHOLE INTERVIEW ON HOLLYWOOD REPORTER THIS MORNING AND THERE’S ALOT MORE DUMB SHIT HE SAID IN THERE

  • http://myspace.com/Pitri_27 PITRI

    Never thought id say this but…Cosign Donn lol

  • James

    DONN DO YOU NOT GET THAT IF WE HATE OR DISLIKE SOMETHIN LIKE?COUNTRY?POP?ROCK?WHY WOULD WE LISTEN TO IT? I MEAN WE RESPECT IT BUT OTHER THAN THAT JUST NOT APPEALIN. EVERYONE DOESNT LIKE RAP DOES THIS MEAN HIP HOP SHOULDNT WIN?BEST ALBUM?THE POINT IS IM BIAS YOURE BIAS AND SO IS EVERYONE ELSE. DONT ACT LIKE YOU ARNT AND YOURE?CAPTAIN SAVER?! SMH

  • Belize

    @Donn you are gay go fuck beiber

  • Belize

    shout-out to my @Belize groupies! Keep doin a mighty fine job!
    He was head-on in that letter, co-sign everything. Don’t get all the hate.

  • cece

    bey should embarrased of this ugly nigga

  • Shane

    While I do agree with a lot of stuff in the letter, especially the fact that Eminem has lost the Best Album award like what, 4 or 5 times? But the truth is that while we would love for Hip Hop to win lots of awards, there are a lot of other genres out there that deserve to win. I don’t always agree with it, but fans of those who win tend to agree most of the time. Just because we don’t want them to win doesn’t mean they don’t deserve to win. This year, Justin Beiber deserved to win Best New Artist though, no doubt about that. Eminem deserved to win a lot more than what he did win, and I sorta already knew that the Grammy’s were using him for views. I was sort of disappointed though.

    How do they use a critically acclaimed album by a critically acclaimed artist and have it win 2 out of 10 nominations. He was used, but I think he knew it too, he hasn’t won Best Album, but he was guaranteed Best Rap Album and I think he knew that. He doesn’t go to the Grammy’s for the award because I think he knows who he is and the respect he has already so a trophy wouldn’t do anything more other than give further evidence. The Arcade Fire win was stupid though, how do you not win Best Album within your genre but win overall.

    I think they should just make the Best Album of the Year nominations open and have the ones who won Best Album of their respective genres up for the award. It would add a lot more suspense in my opinion. Anyone else agree with me?

  • Shane

    Oh, and I have heard Esperenza Spalding’s music and I like it, I can understand why it won, but in my opinion to be Best New Artist one must not only possess talent but some degree of popularity. I doubt Spalding will ever blow up, but she’ll probably be one of those who never have their name out there but always pump out good music.

  • Donn

    @Shane

    THANK YOU. You get it mann. I agree with alot of stuff you said. And instead of going off talking about faggot, bitch, fuck this and that, u stated a valid opinion without gettin’ disrespectful and stealing USERNAMES. Great conclusion mann

    I think Eminem should have won a few other awards, but like you said, getting a trophy will only further validate what we already know, Eminem’s a GREAT artist. Not a great RAPPER. But a great ARTIST. There’s a difference. Eminem knew he was being used for ratings, but he still went out there because at the end of the day its about the music and not the TROPHY STEVE STOUTE. Its about putting a show for the fans, not about walking home with some trophy to tell u what u already know about urself.

    COSIGN SHANE TO THE FULLEST

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  • papology

    Dear Mr Stoute,

    as someone who grew up with HipHop and strongly identifys with it, dont ever open up your mouth about Jazz, ever.

    You have brought up some very valid points BUT HipHop will never be what Jazz is and if Herbie Hancock or Esperanza Spalding win that shit then you can be assured thast it is for a reason.

  • Itz Yourz

    would like to know how they voting system works and, who is on the panel. Then I can see if steve has a valid point.

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