Bing’s Jay-Z Decoded Case Study
Friday, June 24 2011 10:26 AM EST | Posted by: B.Dot | Posted in: Blog, FocusOn Tuesday, Droga5, the advertising company responsible for marketing Jay-Z’s Decoded won an Outdoor Grand Prix Award for the campaign. Here’s footage of Bing doing a breakdown on the promo of the book. Check out the Double R at the 2:18 mark. Homie, we major. Ha!





Disrespectful views at Tha Kang, T.I.? Nah, Ms. Banks you're out of line. Yeah Harris' Aussie ain't that dope but neither are you. I just saw you at Coachella and I wasn't impressed. You got the look, the swag, the tough talk but where are the tunes? "212" is alright but that's where it stops. According to Jay-Z's old board rules: You have no right to diss Tip. Look in the mirror and ask yourself: How many classic albums have you created? Are you on anyone's top 10 MCs list? Do you have any hardware on your walls, ma? Cliff is right. Keep him out of the girlfight. You're heavy in these tweets, but I hope you're finding time to create music that backs up your buzz. Or you'll soon be begone like Kreayshawn. You young ladies today bore me. *Turns up Mia X CD* No Limit forever!
The best things in life are free, but hopping on Hov's press conference stage uninvited is gon cost cha. Whatcha did was wrong! ⎯B.Dot
does anyone even use Bing after all this?
[...] Props: Rap Radar [...]
^^^
bing is no.2 after google you dick
Thas some pretty fucking cool shit. *Fonz thumbs*
Get it Jay!
I bought that book earlier this week. JayZ is truly the greatest rapper living. And if every hater read that book the fans of HIPHOP would be so much more respectful
Damn Jay put Bing on, I hope they paid him well. I guess this means we’ll be seeing more artist/bing collaborations
Book was a good read.
Damn this guy is a GENUIS!
*GENIUS lol
WHERE CAN I DOWNLOAD THIS BOOK IN PDF FORMAT?
YOU CAN HATE ME NOW
This book sucks
We have all witnessed history in the making
book was dope and that was a cool marketing strategy
Definitely an intriguing, innovated and intelligent business move for Bing & Jigga.
Decoded was a great book read. I sent it to my fam in prison, he read it as well as 5 other inmates who were not Jay fans but felt differently after reading the book. Of course they thought the title and design was “illuminati.”
We are, yeah I said it we are~ JayZ
Still waiting on WTT, F everything else unless Mos Def or Dead Prez drop.
[...] Props to RR [...]
SHOUTS TO RAPRADAR IN THE VIDDDDDDDDD
A very innovative campaign.