As part of a 50/50 joint venture, Violator Management have partnered with Primary Wave Talent to form Primary Violator. The two firms will consolidate artists such as 50 Cent, Cee-Lo, LL Cool J, Busta Rhymes and more. CEO Chris Lighty spoke on the deal.
I am excited to launch Primary Violator with two of the most talented and respected executives in the industry. The music business is all about innovation and this strategic partnership will create a more diversified company, which will bring forth a wealth of opportunities for our clients.
Primary Wave CEO, Larry Mestel added:
Teaming Chris Lighty and Blue Williams creates the most powerful, intelligent and hardworking pop culture management team in the music business