Jay Z Addresses Barneys Controversy

Change clothes and go? Not so fast. Earlier this week, 19-year-old Trayon Christian made headlines after getting arrested for purchasing a $350 belt at Barneys in New York City. According to various reports, a sales clerk alerted the authorities because of credit card suspicion. Citing racism, critics called for Jay Z to pull his apparel collection; which is set to launch at the retailer next month. Until now, Hov’s been mum about the situation, but addressed it on his website, lifeandtimes.

This collaboration lives in a place of giving and is about the Foundation. I am not making a dime from this collection; I do not stand to make millions, as falsely reported. I need to make that fact crystal clear. The Shawn Carter Foundation is the beneficiary and the foundation is receiving 25% of all sales from the collaboration, 10% of all sales generated in the store on November 20th and an additional donation from Barneys. This money is going to help individuals facing socio-economic hardships to help further their education at institutions of higher learning. My idea was born out of creativity and charity… not profit.

I move and speak based on facts and not emotion. I haven’t made any comments because I am waiting on facts and the outcome of a meeting between community leaders and Barneys. Why am I being demonized, denounced and thrown on the cover of a newspaper for not speaking immediately? The negligent, erroneous reports and attacks on my character, intentions, and the spirit of this collaboration have forced me into a statement I didn’t want to make without the full facts. Making a decision prematurely to pull out of this project, wouldn’t hurt Barneys or Shawn Carter, but all the people that stand a chance at higher education. I have been working with my team ever since the situation was brought to my attention to get to the bottom of these incidents and at the same time find a solution that doesn’t harm all those that stand to benefit from this collaboration.

I am against discrimination of any kind, but if I make snap judgements, no matter who it’s towards, aren’t I committing the same sin as someone who profiles? I am no stranger to being profiled and I truly empathize with anyone that has been put in that position. Hopefully this brings forth a dialogue to effect real change. – Shawn “JAY Z” Carter

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  1. mr zee says:

    now that is what you call a response.

    1. CARAMEL SHADY says:

      LOL NIGGA DONE STOLE MY BIKE

      1. CARAMEL SHADY says:

        NO NIGGAS ROUND HERE WHITE BOI

        1. CARAMEL SHADY says:

          YOU MAD NIGGA I KILL U THEN STEAL YOUR WALLET BITCH NIGGGAA

          1. CARAMEL SHADY says:

            WHITE BOY STAY FLY AS FUCC

  2. Nasesco says:

    Like NaS say fuck Jay Z

  3. wellsfool says:

    Well spoken Hov’

  4. xgonnagiveit says:

    Still think Gucci’s apology on twitter was more articulate you know

  5. Allen says:

    Yawn ……….jay Z has been and will always be about Jay Z ….to ask more of him is simply illogical ……

  6. IamRealTalk-BdotLivesWithDad says:

    blah bla bla blah blah blah

    ALL JAY GIVE A FUCK ABOUT IS THE MONEY … THATS IT

    NOTHING ELSE MATTERS

  7. LP1087 says:

    This shit sound like some athletes, publicist / presidential written speech. Blueprint Jay response wouldn’t a been so drawn out. It would of been wherever out that you ran into him at, brief to the point you would of felt like an idiot for questioning him for continuing that partnership. U ain’t got to splain nothin’ big homey, neither for these corporate idiots either

    1. CARAMEL SHADY says:

      AY FUCK DAT SHIT NIGGA IMMA BUST A CAP IN YO BITCH AZZ HO

  8. DatPrettyMF says:

    simple niggas think jay wrote this himself

    1. CARAMEL SHADY says:

      YO DAWG U BLACC?

  9. 7thEmerson says:

    Talk about a boss response! And he’s right. We DONT have all the facts regarding it, so why make a rash decision? If Jay pulls out of the Collection opp, that’s not hurting him or Barneys? So why jump the gun like that? Smart move.

  10. Jaymalls says:

    well damn………….

  11. Epul says:

    Kanye where you at? You made a whole album ranting about these kinda things

    1. Diz says:

      It’s kinda weird that it’s Jay and not Kanye in this scenario… I mean, this whole thing is pretty much the thesis of Kanye’s career:

      “The whole world is racist… and by the way, why doesn’t anybody respect my fashion genius?!”

  12. ncprecise says:

    if you cant respect that your whole perspective is wack

  13. nirusxhonda says:

    do they have black folks on camera stealing shit if not they can’t just profile us like that and how they know we commiting credit fraud if its most of us first time shopping at barneys this seem sketchy..but jay-z basically saying i’m gonna let this shit simmer down before i fully engage this deal or he will take that kid and female shopping at barneys.

  14. DJCognac says:

    President Carter. Lol.

  15. HeyBuddy says:

    “Racism still alive, they just be concealin’ it” K. West

    This is absolute Racial Profiling to the MAX. And it’s sad how that young man had to experience what he did, just for buying a belt! I hope he gets every cent possible from that lawsuit coming.

    And as for Jay, this is the modern world. Social media. Instant interaction. It’s just the way the game goes, something bad happens you have to come out with a response, even if it’s a “I’m looking into the matter” your Jay Z. Only a few rappers in the game with his power Puff and Jay IMO.

    1. CARAMEL SHADY says:

      ALL NIGGAS BE DOING IS ROBBIN N STEALIN. FOOL

  16. Loch121 says:

    How ironic that Jay Z Ethered everybody

  17. kilo says:

    thats G as fuck. bravo

  18. ezyyfe says:

    Jigga had to call Oliva pope for that statement

    1. Zan says:

      funny but u still sus for watching scandal brah hahaha

      1. RINGMASTR says:

        Haha! Totally!

  19. the truth says:

    Why is it that us BLACK PEOPLE expect Rich Blacks to come to the rescue…. Do any white billionaires give to the trailer parks or give a fuck about the earth they pollute for blacks and whites!!!!

  20. CARAMEL SHADY says:

    IM G AS FUCC HO NIGGA

  21. t$$ says:

    Nas said it best “Its sad cause youre my brother, you traded your soul for riches”. This is the facts of the case- NYC barneys where thousands of whites use credit cards for high end purchases daily. The moment a african american male and female make a high end designer purchase they leave in handcuffs? Why haven’t any white people left in handcuffs after using their credit card?

    Jay z dont be a sellout. youre clearly making a profit, and lets say you arent then im pretty sure Barneys is so now youre just a nigger they used to sell products. Smarten up Jay

    1. Selorm Amuzu says:

      but there are also cases where ppl have used fraudulent purchases have been made and unfortunately minorities are involved with it… because of that other ppl has to pay for their fuckeries. Also this whole issue isn’t a Jay Z issue, this is a Barneys issue whether he sold out or not, The profiling would continue. I think ppl need to stop looking at Jay Z to solve their problems and actually look at these cooperations

  22. Broski 3000 says:

    Why do ppl care?? Most muhfukkas cant afford shit out of there anyway

  23. Chronic says:

    I still say if these dudes truly cared about the community and less fortunate people they’d donate their own damn money, not become a sponsor for a corporation just so they can make money off you and give you some scraps for a charity.

    1. Selorm Amuzu says:

      even if they did most of you would hate for another reason,,,,, just cos you don’t see Jay Z’s at work doesn’t mean it isn’t

  24. Abe6772 says:

    That’s an interesting way of saying, ‘eff you, I’m not pulling my ish out no matter what.’

  25. Top5iveAlive says:

    He is wrong still

  26. DaJuan says:

    In the age of the internet Jay-Z simply can’t win. Every action strikes a reaction.

    1. Selorm Amuzu says:

      all the more reason for him to stand his ground, at this point everyone has their own opinion of Jay Z and it is unlikely to change anytime soon… so why should he react quickly to a situation which he was dragged into the first place just to make a good amount of ppl to feel good about themselves of a temporary amount of time, a fast action without a thorough thought about the situation isn’t gonna help anyone

  27. Lester Bangs says:

    We’re all glad expensive items bought by people who want to just tout the pricey item from the famous rapper to their friends is still out there so eventually the money will go back to people who need it.

    I mean, it won’t happen right away as it could now. Right now,.
    But at the discretion of when the rich people wanna buy a rappers design.

    Thanks Jigga. The people can’t wait for the rich people to help out….eventually.

  28. GET REAL FOR ONCE says:

    JAY Z IS SO FUCKIN PC.

    “THEM CRACKERS UP THERE BLEACHIN YA DOME”

    IT WAS ALL GOOD JUST A WEEK AGO.

    THE GUY IS SO SAFE HE IS NO LONGER AN INDIVIDUAL JUST AN OVERTHINKING YELLOW STREAK FOR A BACK BONE EXCUSE FOR WRONGDOING SHELL OF A MAN WITH DOLLAR SIGNS IN HIS EYES.

    NO INTEGRITY.

  29. Itz Yourz says:

    hmmm….facts wasnt in when jayz said you not drinking cristal because its ceo in your opinion made a racist statement. Ahhh but you have money vested in this so now its not lets not jump to conclusion. And where the rest of the 75% of the profit going in his little break down? Dont sale me bullshit, I know the prices. But thats on a whole other issue. The real issue is Barney racial profiling black customers and partnering up with NYPD to disrespect a black paying customer civil rights. DONT LET MEDIA sidetrack you with this jayz shit. he shouldnt even been brought up. Jayz is right in thant since…why is the media demonizing and denouncing him? And takes the light off the spotlight of the real issue where lawsuits plays at…the courts. And whats the since of boycotting a store that most blk ppl dont shop at? They are fine without your money. BUT persuade others not to shop from them…then they got a problem.

  30. Jerzzz says:

    Respect to Hov for not jumping that gun and waiting for facts. Besides that you cant condemn an entire company for the actions of a few employees. BUT like another nigga already said, Hov got the money to put up to cover the measely portionate loss of the charitble donation, so as a man maybe he should just walk away and front the money. Weve seen the man take stands against entire companies so we know he aint above that.

  31. That Guy says:

    Oh, I get it now! Any time a black person is involved in any issue, just hurl the word “racist!” Because, as scientific studies show, every accusation against a black individual stems solely from the pigment of his/her skin, and never from his/her disposition or actions. Eureka!

  32. Zox says:

    … made mens ain’t supposed to make statements.

  33. RINGMASTR says:

    Would love to hear Kanye weigh in on this one considering his involvement in fashion…he need to be ranting about this ish at his shows.

  34. Lester Bangs says:

    Y’all realize the victims are the two young minorities who were just trying to enjoy a purchase paid by their hard earned money right?

    Not the rich rapper who told you that his “presence is charity”

    Only B Dot cries for Jay Z like the groupie clown he is

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