Jay Z Releasing ‘Gold’ Cologne

jayz gold

Stink Of Success.

Jay Z’s taking his midas touch to a new level with the release his  first fragrance, Gold. As part of his partnership with Barneys, the men’s cologne will be packaged in a white bottle with a gold box. How’s that for a Gold bottle?

“From the beginning of recorded history gold has been associated with royalty, purity and strength. Gold is precious and valuable, a standard by which the value of other things are measured. As expressed in the gilded cap, GOLD JAY Z symbolizes SUCCESS, POWER, CONFIDENCE, COURAGE, STRENGTH and PRIDE. Everything JAY Z touches turns to GOLD.”

hhnm

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23 Comments
  • CanYouAllHearMe

    BRIAN AND ELLIOTT WILL BE FIRST INLINE

  • poetic assasin

    Not a big cologne guy, but props to Jay for finding ANOTHER way to make money

  • Tryingtobehappy

    “Jay Z’s taking his midas touch to a new level …” lol

  • Tryingtobehappy

    Why? doesn’t he have enough ways of making income. and who the hell wants to smell like Jay-z

  • Tryingtobehappy

    maybe if his name wasn’t on the product i could rock with it, but it seems their seling point is his celebrity

  • Chris M

    I’m a Hov fan, but damn, is there anything he won’t throw his name on? How far are we from Jay-Z condoms? Roc Nation teeth whitening gel? Shawn Carter dish washing gloves? That old Chappelle’s Show skit about Roc-A-Fella tampons doesn’t seem as far fetched and satirical anymore does it?

    • CP

      Are you mad at him for making money? How is this any different from any other celebrity endorsing a brand? He actually owns his. If it’s a quality product and it makes sense from a business perspective, the dumb thing would be not to do it. Don’t trap yourself in a box. He’s certainly thinking out of his.

      • Chris M

        I wouldn’t say I’m mad, but a bit disappointed by the extent to which he continues to sell his name and brand for any gains. And let’s be real, he’s not thinking outside the box. How many other celebrities have put their name on a friggin cologne or perfume by now? It’s hardly an original venture. But hey, if he makes money with it, good for him I guess. As negative as I have become to shit like this from dude, it doesn’t change how I feel about his music. Still the GOAT.

        • IM730

          yo hes had roca wear cologne for a WHILE now haha.. this really isnt much different than that.. are you dissapointed in rocawear?

          • Samsohn

            Dame built Roc-a-Wear….than Jay ruined it…..same thing with his own damn career

    • http://allthingsbeatrelated.blogspot.com/ ATBR

      Let that man exploit capitalism. His rich white counterparts can do it but he cant? That man built his brand to a point where it is now a viable vehicle for ventures far beyond music. Clap for that man.

  • ZoomZoomDad-Otis

    Thanks but no thanks Jay i’ll stick with mens Chanel and Prada.

  • IamRealTalk-BdotLivesWithDad

    B DOT PROBABLY RUBBING THIS SH** ALL OVER HIMSELF AS WE SPEAK

    • Snake

      LMAO

  • djcognac

    Gold by Jay Z.

  • tucq

    I ain’t mad at this. If somebody wants to pay to smell like u? Fuggit.

    I see why he wasn’t cuttin ties with Barneys…. lol

  • yeah

    NONE OF THE BARNEY’S COLLECTION PROCEEDS GO IN HOV’S POCKET. 25% OF ITS PROCEEDS GO TO SC FOUNDATION. AND PPL STILL HATING LIKE THAT HASNT BEEN SAID. THIS WAS LAST WEEKS HOMEWORK GUYS, DAMN.

    • Tryingtobehappy

      if that is your hw you’re probably dumb as fuck

    • Snake

      Thank you! Hail HOVA! greatness at its best

  • jOJO

    MACY’S IS RACIST AS FUCK. LOOK IT UP.
    THEY. PRO.FILE.

    • Snake

      Fuck it

  • IM730

    I wear Rocawear X shit and I swear I aint never had so many women tell me I smell good.. No joke… Yall niggas need to stop wearing that axe shit and get with it

  • Snake

    Ima cop this here! No matter the cost! $70 or even $500! GOLD baby