JAY-Z’ ongoing promo for the release of his next album has been magnificent. As billboards and signs continue to scatter all around the world, his entertainment platform TIDAL has released their latest commercials. In the 30 second black-and-white clip titled “Kill JAY-Z”, a chilling instrumental (possibly done by No I.D.) plays while a young African-American male wearing a “Stay Black” t-shirt is mysteriously running.
More music is previewed in a second commercial featuring actress Lupita Nyong’o. JAY-Z’ 4:44 drops exclusively on TIDAL this Friday, June 30.