Seize The Moment
Shady Records has rolled out a slick marketing campaign for Eminem’s forthcoming album. Yesterday, label co-founder and recently appointed Def Jam CEO, Paul Rosenberg, posted Yelawolf’s album with a strange billboard ad in the background. The ad promoting a bogus pill to prevent a non-existent disorder, Atrox Rithimus, took fans to a site that sporadically listed subliminal Eminem references, including the operator on the toll free line. Presumably titled “Revival”, the mysterious project is rumored to be arriving November 17. Stay tuned.