Belaire

One of the key players in the spirits market is Sara Gilbert. Sara manages the marketing for Sovereign Brands, which owns Luc Belaire, Bumbu Rum, & McQueen. Sara collaborates with some of the hottest talent in the game, including Rae Sremmurd, Wale, G Herbo & more to create & curate original content.

Sara devised the G.O.A.T campaign which spawned 2 digital commercials with Lil Wayne & DJ Khaled. You can catch Sara out in the streets promoting, seeding, & pairing the hottest liquor brands with the hottest influencers. If you’re into spirits you should definitely be following Sara.