Kendrick Lamar Launches Creative Service Company, pgLang

pgLang is at your service.

Kendrick Lamar continues to expand his resume in addition to music and fashion. Kendrick has quietly launched his co-founded service company, pgLang.

Today (March 5), the multi-platinum and Grammy-winning rapper wiped his social media accounts clean and uploaded a series of announcements for the mysterious project.

Partnering with frequent collaborator, Dave Free, the venture is described as a multilingual “at service company” that will share stories through “music, film, television, art, books, and podcasts” to connect “many nations, many races, and many ages”.

The project’s announcement also comes with a Dave Free-directed “visual mission statement” starring Kendrick Lamar, Baby Keem, Yara Shahidi, and Jorja Smith. The four-and-a-half-minute clip also previews new songs by both Kendrick and Baby Keem and concludes with music composed by Florence Welch and Kamasi Washington.

The clip can be previewed below and watched in its entirety on their official website.

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  1. THE $M KINGPIN!!! says:

    Very Cool!!!! BO$$ MOVES

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    Kendrick Lamar was always overrated if you ask me.

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