Right now, at this very moment, Future is the hottest rapper in the game. There, I said it. On the heels of his new album, Dirty Sprite 2, the man they call Hendrix has officially reached astronaut status.
Rap fans are fickle. Hot today can be tomorrow’s lukewarm. However, for as long as anyone can remember, Drake’s been rap’s perennial fire-starter. And he had his eyes set on Spring 2015, Future unwittingly watched and seized the throne.
The paradigm shift began last October. Led by the profligate ode “Fuck Up Some Commas”, Future capped off 2014 with our third best mixtape, Monster. Shortly after New Year’s, he unleashed Beast Mode and then 56 Nights in March. Because the projects were released for free, their impact wasn’t documented on Billboard. However, in places where where public opinion is the undisputed truth, the response was palpable. Even his peers took notice. Effectively, Future becoming your favorite rapper’s favorite rapper.
Take Drake for instance. Three months after shaking shit up with If You’re Reading This It’s Too Late, he added Future to his sold out Jungle Tour. Jay Z included him on his summer playlist. Meek Mill, who currently has the number one album within the 50 states, explained to YN the magic behind their collaboration, “Jump Out The Face”. “He’s just a trill nigga that be talking that trill shit and I like it,” he said. “The shit he be talking [about] is just the lifestyle we’re into. I love the flows, the melody. I love to see somebody who got real talent go through the ups and downs and still be able to jump back like me.”
Future’s a man of a few words. Until recently, he hadn’t done any interviews. Instead, he’s allowed his music do the talking. The tome 48 Laws of Power says there’s value in scarcity. So while fans searched for insight on their favorite songs or his person affairs, Future, in turn, increased his profile by keeping his mouth shut.
History has shown that Internet hype doesn’t always yield real world results. So it’s going to be up to the #FutureHive collective to swarm iTunes this Friday. Nothing lasts forever and by next week, the pendulum can very well swing in another direction. But right now, at this very moment, Future is the hottest rapper in the game.