If you watched a hip-hop music video lately, chances are Eif Rivera directed it. Since 2011, The Bronx native has created visuals for some of the biggest names in rap. More recently, he filmed visuals for Fat Joe (“All The Way Up“, “Cookin”) and DJ Khaled (“Nas Album Done)”. Taking a break from shooting, Eif talks about breaking into directing, creating logos for Big Pun and Young Jeezy, and working with 50 Cent, Fat Joe, Future, DJ Khaled, Nas, Nicki Minaj and Diddy. Subscribe to iTunes here.