It feels great to be a hip-hop fan knowing that the #1 movie in the country is a movie about N.W.A called Straight Outta Compton. The film soared past all expectations and scored 60.2 million at the box office opening weekend. It’s fair to say that 20 years later, Dr. Dre still knows how to create a cultural phenomenon.
Look no further than the hype that was generated by Beats By Dre before the film’s release by the Straight Outta Somewhere campaign (which currently has over 7 million memes). No matter how big you get, it’s still always about where you come from. This movement has connected to fans worldwide in an organic, special way and shows no signs of slowing down.
Put yourself on the map.