Celebrating Rocawear’s 10th anniversary, Jay speaks on the concept behind his Spike Lee directed commercial. Who would’ve thought Hov would sell clothing?
“So this guy, he’s in advertisement, and he’s in Rocawear, and he goes
through the day as if he’s Jay-Z,” Hov said of the concept. “He looks
out the window, in his mind — because he’s aspiring to make his own
Rocawear — there’s a group of people outside and they’re waving to him.
As he walks away, realty sets in. Someone looks out the window, and no
one’s out there. He gets on the elevator, and he’s thinking people are
asking him for autographs; no one’s there. He’s on his way to building
his empire, but he has Rocawear on, and that’s a start. So he feels as
if he’s successful already.”