Chief Keef is a terrible rapper. After signing to Interscope in June, he released his debut Finally Rich six months later. Aside from Young Chop’s production (“Love Sosa”, “I Don’t Like” ) Finally Rich is sonically bankrupt. Throughout the project, Keef’s incoherent (“Kay Kay”, “Laughin To The Bank”) and incomprehensible (“No Tomorrow”, “Understand Me”, “Citgo”). When he’s not not rapping in fragments (“Hate Bein’ Sober”), the closest he comes to articulating a sentence is on the title track, “Finally Rich”. Money can’t buy happiness, but at least it’ll help pay for a ghostwriter.
While the verdict is still out on Chief Keef, it’s unanimous that his producer Young Chop is packing some heat. Thanks to intimidating 808s and meager pianos, Keef’s “I Don’t Like” became a runaway hit. Kanye West and his G.O.O.D. Music familia even flipped the track as a single to their Cruel Summer compilation. Chop didn’t like ‘Ye revamping his production, but it actually turned out better than the original. Bang, bang.
Mike Will Made It’s compilation Est. In 1989 2.5 impacts the day before Christmas. But luckily for us, he enlightens us today with his GBE and BSM collaboration.
When you mix some GBE with a little touch of OTF, you come up with Sosa and Lil Durk’s very first collaboration. Oh, it’s Young Chop on the beat.
Keef continues his different approach to promoting his album by releasing a visual to a track that isn’t on the album. Here he keeps it simple with his crew, his crib, and his car. Finally Rich December 18.
@ChiefKeef didn't show up to his own video. I never saw anything like this on the first song. SMSaudio—
(@50cent) November 16, 2012
Maybe because he can’t leave his state? Anywho, Fif and Wiz were in the Vegas desert and began shooting their parts for the Eif Rivera-directed video. Keef’s Finally Rich drops December 18.
Here’s look at the artwork for the debut of the young Chi-Town MC that you love to hate. Album drops Dec 18. Courtesy of Jimmy Iovine‘s Interscope Records. Merry Xmas, everybody.
UPDATE: Like, this is really happening?
1. Love Sosa
3. I Don’t Like ft. Lil Reese
4. No Tomorrow
5. Hate Bein’ Sober ft. 50 Cent & Wiz Khalifa
6. Kay Kay
7. Laughin’ To The Bank
8. Diamonds ft. French Montana
10. Understand Me ft. Young Jeezy
11. 3Hunna ft. Rick Ross
12. Finally Rich
Somewhere out in the City of Angels, the choppers are looking for Sosa. Just locate that nice Bentley and you’ll find him and his new video. Finally Rich on December 18.
ABC’s Nightline‘s “Hidden America: Inside Chicago’s Gang War” explored the ongoing gang violence in the Chi and what better way to do so then by featuring Chief Keef. The program profiles the rapper at the 5:45 mark. Watch the full episode here.