Tag: decoded

Jay-Z Paperback Decoded Excerpt

The paperback edition of Jay-Z’s Decoded hits shelves on November 1, but today, RR got an exclusive excerpt of him explaining which songs he chose to decipher. Let me go back to the beginning: I sat in my studio one night at the start of the process of writing this book, trying to decide which songs to include. Throughout the night, different people came through the studio, including some of the people I

Jay-Z Releasing Decoded Paperback

A year after Jay-Z’s Decoded hit shevles, the book will be re-released on November 1st as a paperback. The book will also contain a new chapter, seven additional illustrations, three songs: “I Know”, “Young Gz”, “Lost One” and a new afterword. What still excites me about rap is that it’s an open thread, a cipher that listeners find their own meanings in. The point of this book is not to settle arguments or transform rap songs into neat stories with a beginning, middle, and […]

Bing’s Jay-Z Decoded Case Study

On Tuesday, Droga5, the advertising company responsible for marketing Jay-Z’s Decoded won an Outdoor Grand Prix Award for the campaign. Here’s footage of Bing doing a breakdown on the promo of the book. Check out the Double R at the 2:18 mark. Homie, we major. Ha! jasfly

Jay-Z Returns To Oprah

[sparkart-clique site=”rap_radar” video=”jayzoprah”] During Hov’s Australian run with U2 late last year, he stopped by Oprah Winfrey’s show. They discussed his bestseller Decoded and her ah-ha moments after reading. Below the jump, Jay surprises an all boy school in Sydney.

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