detroit rubber

Big Sean On Detroit Rubber (Ep. 3)

Tuesday, February 12 2013 10:22 AM EST | Posted by: B.Dot | Posted in: Blog, Focus

Ro’s got sole and soul. On this episode, he lays down some vocals with Mr. Porter. Afterward, the Burn Rubber crew catches Big Sean at his homecoming concert.

Previously: Episode 2

Detroit Rubber (Ep. 2)

Tuesday, February 05 2013 12:26 PM EST | Posted by: B.Dot | Posted in: Blog, Focus

The guys from Burn Rubber have some tricks up their sleeves. Literally. In this episode they set up their homie Devon and then blow off some steam at a local house party. If you missed the premiere, check it out here.

Detroit Rubber Premiere (Ep. 1)

Tuesday, January 29 2013 11:27 AM EST | Posted by: B.Dot | Posted in: Blog, Focus

Welcome to Burn Rubber. Located in the heart of Detroit, the sneaker boutique houses some of the latest and most exclusive kicks in the game. So when Detroit Tigers’ Prince Fielder requests the Encore Air Jordan 4′s, owners Rick Williams and Ro Colt are sent on a wild goose chase. Check out the first episode above.

Rick Williams and Roland “Ro” Coit are the pre-eminent sneaker heads in Detroit and owners of the premier sneaker shop in the area, Burn Rubber. Since they took over the store in 2007, Rick and Ro face challenges every day as they grow Burn Rubber into a worldwide lifestyle brand, but nothing compares to their ambitions today:  opening their second location and a brand new lifestyle brand, two/eighteen. Watch the drama unfold as the guys hustle to keep the ship afloat, managing a crazy cast of characters while maintaining their clout in Detroit hip hop culture.

It takes a village to find the right pair of shoes for a professional athlete making a seemingly impossible request, but Ro and Rick are on the job!