The revolution will be televised. And come July, Diddy will officially launch his music-themed cable network channel, Revolt. Alternate commercial after the jump. Says Diddy: “The first channel created entirely from the ground up in this new era of social media. We’re building this platform for artists to reach an extraordinary number of people in a completely different way. Revolt will be live, like all great moments in television history.“

Diddy runs the city. And before John Cena’s win over The Rock at this year’s Wrestlemania, Sean lit up MetLife Stadium with a medley of hits including “Victory”, “Mo Money Mo Problems”, “It’s All About The Benjamins” and “Coming Home” with Skylar Grey. Last year, Puff and Skylar performed at WrestleMania 28 with MGK in Miami.

It’s all Benjamins for real. Once again, Sean Combs reigns supreme as

Last night, French Montana participated in the SXSW festivities and closed out Fader Fort. During his set, he brought out Macklemore for “Thrift Shop” (6:20) and Diddy (20:20) for “Ocho Cinco”, “Same Damn Time” and “It’s All About The Benjamins”. If you missed his set, here it is in full. mwp

Diddy returned to Jimmy Kimmel Live! last night. He discussed his L.A. residency and fatherhood. He also spoke on the launch of his new AQUAhydrate with Mark Wahlberg who came equipped with bottles.

Before Baauer’s

Ciroc isn’t the only way Diddy’s obeying his thirst. Today, the Bad Boy founder and rapper/actor Mark Wahlberg have partnered with the fitness water brand, AQUAhydrate. As part of the deal, the tandem will work with former Fiji water CEO, John Cochran overseeing business strategies in retail partnerships. In the press release, Mark says: “This is a truly innovative company, and I