Last night, French Montana participated in the SXSW festivities and closed out Fader Fort. During his set, he brought out Macklemore for “Thrift Shop” (6:20) and Diddy (20:20) for “Ocho Cinco”, “Same Damn Time” and “It’s All About The Benjamins”. If you missed his set, here it is in full. mwp

Diddy returned to Jimmy Kimmel Live! last night. He discussed his L.A. residency and fatherhood. He also spoke on the launch of his new AQUAhydrate with Mark Wahlberg who came equipped with bottles.

Before Baauer’s

Ciroc isn’t the only way Diddy’s obeying his thirst. Today, the Bad Boy founder and rapper/actor Mark Wahlberg have partnered with the fitness water brand, AQUAhydrate. As part of the deal, the tandem will work with former Fiji water CEO, John Cochran overseeing business strategies in retail partnerships. In the press release, Mark says: “This is a truly innovative company, and I

“Charlamagne don’t like me, what’s his name won’t fight me.” It’s been a minute since we last heard Queen’s sample.

Directed by Eif Rivera and Matt Alonzo, Montana brings the fly whips and chicks to

As if will.i.am doesn’t have enough guests on the remix, the whole gang multiples in its accompanying video. It’s the remix bitch!

If you thought this was it, think again. French and the crew recently shot the official video out in Los Angeles and Civil TV invites on the set. Maybe we’ll get a Chad cameo. We’ll see.

will.i.am and Britney’s record just got louder with the addition of some of hip-hop’s most notable names. When Puff invented the remix, we hope this isn’t what he had in mind. lwhq

For his first time setting foot on Jamaica soil, Diddy joined Beanie Man and others at Kingston’s Limelight club and performed some of his hits including his appearance on 50 Cent’s “I Get Money (Remix)”. After the jump, check out his blooper reel from the Sean Jean Macy’s campaign.