“When I wear Billionaires Boys Club, it’s more than gear/ I don’t wear it cause Pharrell, I wear it cause I’m fo real.” Yep, it’s deeper than rap. According to GQ, Jay-Z has acquired Pharrell’s Billionaires Boys Club line. As part of the deal, the brand will be distributed and manufactured under the Rocawear umbrella. UPDATE: 14 Shots From The Throne.

Seems like this video has been in the making forever and here is

The process of N.O.R.E.’s new video is almost “Finito”. After Weezy shot his takes, Pharrell finally shot his parts over the weekend in Miami. We see you Joey. More pictures courtesy of BBC after the jump.

Last week, N.O. was in the M-I yayo shooting his next video with Weezy. Here’s the first part of behind the scenes footage. Pharrell will be shooting his scenes in the next few days. Directed by SpiffTV. 57 Sidebar: Slime Father (Preview)

[vodpod id=Video.13484133&w=540&h=350&fv=%26rel%3D0%26border%3D0%26] Back in 2004, snippets of this surfaced, but now we get the film in its entirety. The flick stars Pharrell Williams and even includes the Neptunes remix of Sade’s classic tune, “By Your Side”. A stylish romance centering on a brokenhearted urbanite who, only after breaking down and getting stranded in the desert, unearths the resources to woo a French-speaking woman at a lonely motel. complex

During Pharrell and Kendrick’s studio session with Buddy, P commends K-Dot’s music and names some of his favorite cuts off the rapper’s latest project, Section.80.

Now this is our kind of house party, but too bad we weren’t invited. Anyway, here’s what happens when N.O. crashes your party. Off his N.O.R.E.aster EP. S.U.P.E.R.T.H.U.G. coming soon. 57

Last night, Pharrell celebrated the launch of his Qream liqueur  in Beverly Hills. After P introduced Robin to the stage, Mr. Thicke performed a few ballads including his take over Weezy’s hit. It didn’t end there. Alan Thicke’s baby boy covered Al Green as well.

Pharrell sure loves a photo op. From the looks of it, K-Dot is getting down to the Neptune sound and was spotted in the lab with Skateboard P. Hopefully whatever they worked on, surfaces soon. Kendrick’s Section.80 is out now. kingz

[vodpod id=Video.12829346&w=540&h=350&fv=relPath%3Dhttp%3A%2F%2Ffashiononfilm.wmag.com%2F%26amp%3BshareUrl%3Dhttp%3A%2F%2Ffashiononfilm.wmag.com%2Finside-w-magazine.php%3Ftitle%3DLife%2Bon%2BNeptunes%253A%2BPharrell%5Bamp%5Dref%3D1%5Bamp%5Dpg%3D1%26amp%3Bvideoin%3D996315516001] After seeing our first glimpse of Pharrell’s $14 million pad, he recently invited W Magazine for a tour as he showcases his artwork, finer threads and discusses his inspirations in the fashion world.

Abracadabra! While most was celebrating our Independence Day, Timbo and Skateboard P were hard at work in the lab with Missy working on her upcoming album, Block Party. Hopefully we hear the end result soon. hhnm

It’s a yacht party over here and after being shot over a year ago, a director’s cut of Chuck’s collabo with P and JT emerges. Ain’t no color? Well The R.E.D. Album is coming August 23.

You found Manuel Noriega? In the Philippines? No, it was N.O.R.E. and last night he was in the lab with Pharrell and Jay Sean while working on his album. S.U.P.E.R.T.H.U.G. coming soon. 57

[vodpod id=Video.11434765&w=540&h=350&fv=%26rel%3D0%26border%3D0%26] Tyga lets go his new visual for his duet with Pharrell from his Black Thoughts 2 mixtape. Puppy love rap, FTW.

Due to the premature leak earlier, 57th Ave let loose the final version of his Neptunes-produced track with Weezy and Pharrell per N.O.’s request. Off his upcoming S.U.P.E.R.T.H.U.G. album.

Revlon cosmetics commissioned Pharrell and actress Jessica Biel for their Grow Luscious Plumping Mascara campaign. Make up music, indeed. hhnm

Hey lil mama and the fellas too, Raekwon got an all-star remix to get your Memorial Day festivities poppin’. Do remember: Shaolin vs. Wu-Tang in stores now. Always bet on Chef.

[vodpod id=Video.9190667&w=425&h=350&fv=] Karmaloop’s CEO Greg Selkoe and KarmaloopTV’s new creative director Pharrell both appeared on Power Lunch today to discuss what they plan to bring to the table on Verge Culture. Don’t watch P, watch TV. nr

Pharrell is bringing his

Skateboard P hosted ASCAP