After being dropped from Reebok, Rick Ross retreated to his Twitter to thank his former partners and released an official apology . Better late than never?
I want to thank Reebok Classics for their hard work and dedication over this past year.Good partners,good shoe.continued success.—
Mastermind (@rickyrozay) April 12, 2013
“Before I am an artist, I am a father, a son, and a brother to some of the most cherished women in the world. So for me to suggest in any way that harm and violation be brought to a woman is one of my biggest mistakes and regrets. As an artist, one of the most liberating things is being able to paint pictures with my words. But with that comes a great responsibility. And most recently, my choice of words was not only offensive, it does not reflect my true heart. And for this, I apologize. To every woman that has felt the sting of abuse, I apologize. I recognize that as an artist I have a voice and with that, the power of influence. To the young men who listen to my music, please know that using a substance to rob a woman of her right to make a choice is not only a crime, it’s wrong and I do not encourage it. To my fans, I also apologize if I have disappointed you. I can only hope that this sparks a healthy dialogue and that I can contribute to it.”
Like a pair of 54.11′s, Reebok folded under pressure and dropped spokesman Rick Ross. In a statement sent to TMZ, the sneaker maker said:
“Reebok holds our partners to a high standard, and we expect them to live up to the values of our brand. Unfortunately, Rick Ross has failed to do so. While we do not believe that Rick Ross condones sexual assault, we are very disappointed he has yet to display an understanding of the seriousness of this issue or an appropriate level of remorse.”
UPDATE: Woman’s group UltraViolet reacts to to the news.
“We are thrilled to hear that Reebok is joining the fight against rape culture and dropping Rick Ross. This is a huge victory for women, for the 526 survivors of rape who were brave enough to publicly confront rape culture, and for the nearly 100,000 UltraViolet members who have poured their hearts and time into this campaign. This sends a strong message that rapping about drugging and raping an unconscious woman is not only morally wrong, but has real consequences. After Steubenville, Americans expect and demand better. Thank you Reebok for taking a stand.”
Is it too late to apologize again? Despite Rick Ross’ plea, various women’s groups protested outside Reebok’s flagship store in New York City. The organizations collected over 72,000 signatures and called for the end of Rozay’s endorsement deal. Earlier in the day, the chicks over at The View also chimed in. This will not end well.
We see you Kaylin. To help promote Reeboks’ all-white line collection, Rozay’s kicks get a messy encounter with an egg drop. Thank God for back-up pairs.
Not everything that happened in Vegas, stayed there. Most recently, Rozay brought his Reebok celebration to Miami’s LIV nightclub with his MMG fam, Jim Jones, Ace Hood, LeBron and more.
Rozay recently laced up his Reeboks and popped the Ciroc at his private Reebok Classic party inside the Kingpin Suite at the Palms. As always, Dre Films shares all the action. Nice shot, Dre (3:08).
In all different shades of color, Tyga walks through his pad with his new Reebok Classic signature T-Raww kicks. Shot by Jonathan Mannion. Below, he announces March 26 as the release date of his sophomore album, Hotel California.
With his production providing the soundtrack, Swizzy lights up Times Square in his brand’s new ad by donning the past, present and future.