I guess people are claiming that it’s racist, which… you know, that wasn’t even portrayed in that commercial, there’s no type of hate being portrayed in that work of art at all — which I’m confused by. But this older black dude, Dr. Boyce Watkins, I guess he found it racist because I was portraying stereotypes, which is ridiculous because, one, all of those dudes [in the line-up] are my friends. Two, they’re all basically in their own clothes. It was originally supposed to be just two dudes, but Garrett from Trash Talk came with his friend and other people had showed up, so I just put all of them in that line-up, if you really wanna know the truth. Three, no [commenters] saw that commercial and said, this is racist. Everyone either said, “Wow, this is ridiculous, it’s a goat talking,” or they said, “Wow, this is the dumbest, why would they even make this?” So for [Watkins] to nitpick and notice that, clearly shows his state of mind is on some other sh– that I can’t comprehend, for him to actually sit there and for him to notice that it’s all blacks [in the lineup]. That wasn’t my intention.
tyler the creator
Tyler, The Racist? Mountain Dew recently pulled Tyler’s commercial following Dr. Boyce Watkins blog, ”Mountain Dew Releases Arguably the Most Racist Commercial in History”.
In the ad, Felicia The Goat (voiced by Tyler) intimidates an elderly White woman while choosing her assailant from an all Black line up. Tyler has yet to comment, but in a statement, Mountain Dew said:
“We apologize for this video and take full responsibility. We have removed it from all Mountain Dew channels and Tyler is removing it from his channels as well,” the soda company said.
@fucktyler - let's make it happen. My daughters love your music, so I respect your brilliance and creativity. DM me. We'll talk—
Boyce Watkins (@drboycewatkins1) May 01, 2013
In the second clip from Tyler, The Creator’s conversation with Elliott, he speaks on his mom, public perception, and working with Mountain Dew. You’re looking at one smart Black boy.
YN kicked off his #CRWN live interview series this past Tuesday with Tyler, The Creator at NYC’s Highline Ballroom. In the first part of their interview, Tyler speaks on how he overcame writer’s block to create Wolf.
The Odd Future head honcho is not featured in the clip, but he directs and does the voice-over for Felicia The Goat in this Mountain Dew ad. Kids.
UPDATE: Ad number two.
UPDATE 2: Ad number three.
Following in the footsteps of his Odd Future crew, Earl made his Coachella debut yesterday in Indio, CA and brought along Tyler, Domo and Flying Lotus along with him. Enjoy the show.
Tyler, The Creator returned to late night yesterday on David Letterman’s show. Along with Domo Genesis and Earl Sweatshirt, they performed track 14 off Wolf. Nice shirt, Tyler.