By The Way.
Party All The Time.
It's weird to see someone as cool as Mook presented under a headline this lame. He never wanted to be the "I almost battled Drake" guy. That's like being the "I almost played LeBron one-on-one guy." It doesn't matter how hot you are in the street, if that becomes your title it makes you appear lame and thirsty. Maybe Drake lo-key played him by not battling him. Why else would Mook have been there? Maybe Drake's team was concerned about the risk of exposing his brand to being portrayed in a weak manner. But I don't know if Mook embarassing him would have affected Drake's 14 or 21 singles in the top 50 and his selling 500K the first week because Drake's core audience are more into his music, look, and what they feel is his sincerity than his rep as a battle rapper. And they are willing to pay full price for both his music and tickets to his concerts; that's a different level of brand loyalty. I don't see what Mook really gains by beating Drake because Mook's core fans don't respect Drake in the same way they respect top tier battle rappers Mook has yet to battle. It just seemed like a PR move that generated hype for both of them that they used brilliantly. Now hopefully they move on before this gets played out.
Really intelligent concept. I have no doubt he will pull it off. I'm just excited to see how he pulls it off. Wale is opening a whole other lane for himself as a writer through the relationships he has made through this project. Very smart man.
this has conspiracy theory written all over it but interesting nonetheless
"THIS STUFF'S MADE IN NEW YORK CITY?!"