As a label exec, Jay-Z has one helluva track record—for better or for worse. Although Jigga saw success with Rihanna and Ne-Yo during his presidency at Def Jam, not much could be said for former rap acts like Tru Life and Aztek. But don’t look for Cole to be added to the list. As the first artist on Hov’s Roc Nation, he speaks on how he plans to prevent from becoming just a memory.