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On location of Big Boi’s new video, “Shutterbug” the rapper spoke to MTV on the concept of the visual’s treatment and the importance of capturing the moments. Remember, pictures last longer.

“It’s basically a cut that’s all about capturing the moment, whether it be your kid’s first steps or you got a Polaroid and you with your lady somewhere. “It’s about capturing the moment and getting them good times. When you look at certain photos, it takes you back to the moment, and that’s what it’s about. It’s a funky, get-down, slap-your-sister-in-the-mouth jam.”