On The Set: Kanye West “Power” (NY Times)

It’s deeper than catered food. Here’s a first look inside Kanye’s next video as the paper of record interviewed the man behind it, Marco Brambilla. Here’s a tease as we patiently wait.

In a coming video for his single “Power” that was created by the artist Marco Brambilla, Mr. West is seen standing imposingly with a heavy chain around his neck. As Mr. West raps the camera slowly zooms out in one continuous, unedited take to reveal him in a classical structure, surrounded by female attendants who are partly or entirely nude; some kneel before him on all fours, others wear devil horns and still others are suspended upside down from the ceiling. The Sword of Damocles hangs precariously over Mr. West’s head, and behind him an unseen executioner is preparing to strike him with a blade. (ArtsBeat was allowed to watch a portion of this video but was not permitted to post it.)

I also got the inside scoop on the upcoming remix and all I can say is, “Rumble young man rumble”. Shh!

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  1. OuTLaW says:

    Is it me or is this man wearing a dress??

  2. damone says:

    I’m ready for this video already.

  3. OuTLaW says:

    Sounds like some illuminati shit..

  4. DallasTX_GREEDY says:

    Lmaoooo WTF

    Shit… them niggas that breakdown satanism in hip hop r gonna do a 2 hour film on this shit Watch Fuck a YouTube clip

  5. DARKAQUA says:

    I’M SOOOOOOOOOOOOOOOOOOOO F*CKIN’ HYPE ABOUT KANYE NEW MOVEMENT…F*CK IT I’M NOT BUYING ANYMORE MUSIC TILL SEPTEMBER!!!

  6. mac DIESEL says:

    LOOK LIKE THE VIDEO IS GONNA BE EPIC!!!! KANYE ALWAYS ON SOME NEW SHIT!!!! GET ‘EM ‘YE!!!!

    DON’T HATE ON MY OPINION!!!!

  7. reythehussein says:

    Rumble Young Man Rumble? Isn’t that a Juelz song? Oh dear God… ANYONE but Juelz… or Drake… or Plies… *barf*

  8. KING KONG says:

    I heard hov & ross are on the remix

  9. Lebron James says:

    Ha.
    This shit sure does sound like some EVIL SHIT

    There is NO WAY YALL CAN SPIN THIS SHIT
    and say it’s art it’s evil
    Damocles’ sword. Impending disaster alludes to the legend of Damocles, a servile courtier to King Dionysius I of Syracuse. The king, weary of Damocles’ obsequious flattery, invited him to a banquet and seated him under a sword hung by a single hair, so as to point out to him the precariousness of his position

  10. Deangelobailey says:

    Power remix ft. Will Smith? Bring it on!

  11. WhatsUpSon says:

    Ohhhhhhhhh shit! This is gonna be bananas!

  12. K GRIZZLY says:

    sound EPIC!!!!

  13. mmkayy says:

    why they gotta be wearin devil horns ? smh

  14. GTFO says:

    Remix with Jamie Foxx, he play Bundini.

    But them religious fanatics are gonna have a field day with this one. The thing is that these rappers are doing this on purpose to make people talk about it..
    Look at Ross, he did that Free Mason w/ Jay

    In the end, Its free publicity by the ones trying to stop the movement.

  15. My chain heavy., my my chain heavy. Drake might have to sit down.

  16. freakshow says:

    why they gotta be wearin devil horns?

    ^

    It’s called creativity and making someone think. Think and draw your own conclusion. Not everything has to be black and white or practical.

  17. K.o.D says:

    ILLUMINATI? YES!

    YOU CAN HATE ME NOW!

  18. Ac@pella! says:

    Can’t wait 2 see this video and hear the remix…fuck a conspiracy…

  19. jpilk293 says:

    dj khaled remix featuring t-pain rozay and birdman!!!!

  20. Killa Kels says:

    C.R.A.Z.Y!!!!! ‘Ye is the biggest thing in music right now. His movement is about to hit monumental status.

    P.s. Crying illuminati is so ’07. Shits boring now.

  21. HORUS says:

    GOOD LUCK MR. WEST!!
    HIS TWITTER IS HILARIOUS!!!!!

    ★★★

    HORUS IS THE TRUTH✔

  22. iam2smooth says:

    umm rumble yung man rumble that juelz… That shit would be dope if juju nd hovi on that shit.

    Juelz >>> Ross<====my opinion

  23. Nas says:

    why you gotta bragging about that shit. just tell us who’s on the remix.. bloggers always gotta act like they important.

  24. Brodie says:

    Rumble, young man, rumble? People would mention Juelz before Muhammad Ali? SMH

  25. […] In a coming video for his single “Power” that was created by the artist Marco Brambilla, Mr. West is seen standing imposingly with a heavy chain around his neck. As Mr. West raps the camera slowly zooms out in one continuous, unedited take to reveal him in a classical structure, surrounded by female attendants who are partly or entirely nude; some kneel before him on all fours, others wear devil horns and still others are suspended upside down from the ceiling. The Sword of Damocles hangs precariously over Mr. West’s head, and behind him an unseen executioner is preparing to strike him with a blade. (ArtsBeat was allowed to watch a portion of this video but was not permitted to post it.) {Source} […]

  26. Don Instinct says:

    Kanye looks like a straight up pansy in that pic.

  27. BigLo says:

    Well its either Juelz or Jay on the remix….Juelz had the song on What the game’s been missing…and hopefully its Jay-z bcuz he is currently the Ali of rap…

  28. BIG WILLIE says:

    Its gotta be Will Smith on the remix!..c’mon Rumble, young man, rumble…he played Ali remember!?

  29. yupp says:

    This shit has been in motion since the Taylor swift shit. If you niggas only knew how deep this goes. Yeezy I always knew you’d be on top again ahahaa

  30. teejay says:

    Only Kanye West could get away with a video concept as pretentious as that.

  31. EMINƎM NO.1 says:

    THIS VIDEO WILL FUCK THE EPICNESS OF THE SONG!

    JUST LOOK AT THAT STUPID DRESS AND THE CHAIN!

  32. JAY LENO'S JAW says:

    damn some dark illuminati all power to the man forget about god ,fuck kanye the gay ass sell out and his horus chain

  33. okkkkay says:

    vigilantcitizen.com will have the break down of this evil shit as soon it comes out

  34. mmkayy says:

    @freakshow oh really? And the only way 2 depict that is w/ devil horns?? Stfu

  35. Ty says:

    I think Ye might be up to something with the Horus stuff, but the Damocles sword is just another reference to the theme he’s been pushing for a grip now, “Fame Kills”. If you’re not real familiar with the story just google Damocles Sword and go to the wiki for it. The name Damocles itself means literally “Fame of the people” . Ye’s been shoutin’ for a minute that the fame is killing him. The story behind the sword is pretty clearly an illustration he’s using to explain how he’s feeling now that he has the fame he wanted so badly (same thing happens in the Damocles story) .

    I feel badly for Ye and I pray for the dude. Cause although he says the fame is killing him, he’s obviously addicted to it, or he’d just let himself fade back into obscurity. Nah, he still wants power and fame, it’s just that now he’s dabbling with trying to attain a kind of power that can’t be so easily taken away by fickle fans or a fair weather media. Now he wants the spiritual and ancient power that can’t be limited or contained……. it’s just sad that he can’t see he won’t be able to contain it either. It will destroy him if he’s not careful. These ancient idols and the spirits that answer to their names are no joke. There is only one true God. Short of Him, rituals of worship and obeisance to another god conjures destruction. And please don’t think his music won’t be loaded with offerings to his new “gods” whether the listener realizes it or not.

    Not judging just truthful. Dude needs real spiritual help.

  36. iam2smooth says:

    @brodie

    We mention juelz b4 Ali cuz this is musik related… We all kno “Rumble young man rumble” is Ali but musik wise that juelz on da “what’s da game been missin” <====thats why “I” said Juelz b4 Ali!!

    but niggas have their own opinions bout it…be ez!

  37. freakshow says:

    mmkayy

    ^

    To answer your question, it’s yes. However, it seems like half naked women, jewelry, money, exotic cars is more than your imagination and brain can bare. It gravitates more to your practical basic taste. To each’s own.

  38. Yz says:

    Ty…shut your google researching as up and just listento the music..cot damn you niggas kill me with this devil worshiping shit…WTF

  39. Wow. says:

    Personally it sounds pretty good. The whole devil horns, and all that. Fascinating.
    Good to see someone’s not afraid to do what they want, there’s gonna be backlash by all these religious freaks, but fuck ’em who cares? Kanye doing his thing.

  40. ya says:

    JUELZ! ha dope. thats one of the only ignorant/not super lyrical rappers thats fun to listen to. And obviously it aint Ali, if u kno bout Ali’s health condition right now, u kno he aint doin no featurins…

  41. Ty says:

    Yz …. you sound really silly. As long as he keeps putting out these symbols and images to be analyzed I’m gonna analyze ’em. That’s my choice. You don’t like it, then don’t read the post. Take your own advice and just listen to the music. This post was about the images and symbols in the video NOT the music. You payin’ attention? Ignorance man……..SMH

    Mentally lazy,willfully ignorant, following, feed me anything and I’ll swallow it niggas kill me nowadays.

  42. Ty says:

    @ Yz

    By the way and finally, did I ever even mention the devil?? Please step your comprehension game up man.

    There should be a reading and spelling requirement to comment on here……. niggas misreading others’ comments and then jamming all kinds of misspelled words and random letters together and calling it a comment SMH LOL LOL

  43. jmarcroyal says:

    damn that chains retarded, this is what happens when you give these people money…

  44. Slobo says:

    that pic reminds me of spartacus

  45. Busby says:

    Aw man..time for these illumanit(sp?) people to start talking..

  46. Yz says:

    Nigga stfu. People who go watch YouTube videos on the illumanati and ancient symbols and all of a sudden they think they experts and shit. As if you know kanye west or something….smh Internet historians FOH

  47. mcicelandish says:

    I think the video depicts him as the THE RULER of his own Hell which he created. And he’s trying to master his Demons *the devil horns*.

  48. NickeyBlack leaves comment says:

    I JUST WANNA SEE THE FINISH PRODUCT

    @TY…. I CAN RELATE A LITTLE, ANCIENT TIMES WERE POWERFUL!

    IF JOHN HENRIK CLARKE WAS ALIVE HE CAN FORSEE WHAT YE IS DOING

  49. HK says:

    A ton of comments and we haven’t seen 1 sec of the video

  50. Killa Kels says:

    According to YNs tip, it’s definately Foxx on the remix. Good job GTFO. Ali’s trainer is the one who created those diddles and Foxx does that character as well as any character he’s ever done. Also, this wouldn’t be the first time Yeezy’s using Foxx’s voice from a character (see Ray Charles sample on Gold Diggers).

  51. The Editor says:

    I think everyone is missing the horns thing, just go to the link of the artist directing the video, he has the image up and its not the type of horns you are thinking, plus stop with the conspiracy, black man do good, its not talent, its the illuminati, stop it 5 (Cam Voice)

  52. EMCEE COMPANY says:

    GREAT. HERE COME 1000 VIDS OF WHY KANYE IS A MASON / ILLUMINATI. GIVE IT UP PEOPLE! LET THE MANS MUSIC SPEAK FOR ITSELF

  53. D-manded says:

    illuminati busterss and all alike will unite for attack against this video haa

  54. cronk says:

    To all of you fools that say the Illuminati don’t exist, they have gotten their job done the second you think that. Go listen to that new Lupe BMF he talks about this shit in that.

  55. […] and Ri Ri’s video is not the only big video premiering tomorrow. Kanye’s “Power will debut on MTV tomorrow at 11pm. Directed by Marco Brambilla, here’sa  look at the videos […]

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