Steve Stoute TIME Feature
The Commissioner Steve Stoute is featured in the upcoming issue of TIME. The article, which is available to read here, focuses on Stoute’s rise in advertising with his company, Translation. Man, that McDonald’s check must’ve been super sized!
It was Stoute who in 2003 helped steer Justin Timberlake to McDonald’s for its “I’m Lovin’ It” campaign with a rather unorthodox approach: instead of McDonald’s simply licensing an existing Timberlake song, Timberlake recorded an original “I’m Lovin’ It” tune. The song got heavy airplay prior to the campaign’s debut, and by the time the ad, also featuring Timberlake, aired, the public already had a relationship with the song. It’s a strategy deployed by Bollywood filmmakers to create a musical connection with audiences before a movie is launched. To date, the “I’m Lovin’ It” campaign remains one of the longest-running in McDonald’s history.
Career crook. I fux wit anyone gettin their bread up tho
THEY SHOULDA INTERVIEWED THE NIGGA THAT CAME UP WITH THE BURGER KING.. “KING”.. THATS SOME CRAZY SHIT.. HA…
WEEZY NEED TO DO A SONG FOR POPEYES..
NIGGAS IN THE SOUTH GOT A JOINT CALLED “HIP HOP CHICKEN”.. THAT SHIT IS WILD SON.. REAL TALK. FIRST TIME I SEEN THAT JOINT.. I WAS LIKE.. HELL NAW.. HA
VAN GOGH OF THE HOOD
http://www.drawingboard.org/download.php?id=83080
michael eric dyson in the back… thats… random?
shit iono *shrug
LEbron giving Jay the side-eye.
LOOK LIKE IT’S FREE LIFETIME BIG MAC’S FOR STOUTE!!!! FAT BOY (SEE PIC ABOVE)!!!! HA!!!!
….NAH, STOUTE IS THE MAN!!!! HE WORKS BEHIND THE SCENES!!!! SAVVY BUSINESSMAN!!!!
DON’T HATE ON MY OPINION!!!!
didn’t NAS rough this dude up on the day the “hate me now” video dropped on MTV??? lol
better watch Jay.. make sure a nigga ain’t got a knife.. you know how he went at UN.. ha.
Remember when puff beat this niggas ass with a cristal bottle and cholked him with telephone cord lol..
ha.. yea nigga thats what I mean.. diddy got mad.. didn’t they leave the nigga in the video with the cross or something and he flipped his shit?? lol ha
Jay-Z lookin pampered.
Maybe a nigga don’t need Nas to get money!
Thanks for the look B.Dot. Although I think you threw an extra “i” in that “girm.” It’s all good though.
Jay-Z looks frightened or shocked at whats going on, lol
Lol, y’all sound so retarded.