Bing’s Jay-Z Decoded Case Study
June 24, 2011 @ 10:26 AM EDT
News
On Tuesday, Droga5, the advertising company responsible for marketing Jay-Z’s Decoded won an Outdoor Grand Prix Award for the campaign. Here’s footage of Bing doing a breakdown on the promo of the book. Check out the Double R at the 2:18 mark. Homie, we major. Ha!
does anyone even use Bing after all this?
[…] Props: Rap Radar […]
^^^
bing is no.2 after google you dick
Thas some pretty fucking cool shit. *Fonz thumbs*
Get it Jay!
I bought that book earlier this week. JayZ is truly the greatest rapper living. And if every hater read that book the fans of HIPHOP would be so much more respectful
Damn Jay put Bing on, I hope they paid him well. I guess this means we’ll be seeing more artist/bing collaborations
Book was a good read.
Damn this guy is a GENUIS!
*GENIUS lol
WHERE CAN I DOWNLOAD THIS BOOK IN PDF FORMAT?
YOU CAN HATE ME NOW
This book sucks
We have all witnessed history in the making
book was dope and that was a cool marketing strategy
Definitely an intriguing, innovated and intelligent business move for Bing & Jigga.
Decoded was a great book read. I sent it to my fam in prison, he read it as well as 5 other inmates who were not Jay fans but felt differently after reading the book. Of course they thought the title and design was “illuminati.”
We are, yeah I said it we are~ JayZ
Still waiting on WTT, F everything else unless Mos Def or Dead Prez drop.
[…] Props to RR […]
SHOUTS TO RAPRADAR IN THE VIDDDDDDDDD
A very innovative campaign.