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  1. Word says:

    Cole was barely in that though. Cole World still.

  2. Black Shady says:

    COLE WORLD

  3. […] rr Tweet (function() { var s = document.createElement('SCRIPT'), s1 = document.getElementsByTagName('SCRIPT')[0]; s.type = 'text/javascript'; s.async = true; s.src = 'http://widgets.digg.com/buttons.js'; s1.parentNode.insertBefore(s, s1); })(); Share on Tumblr POSTED IN » Film & TV, Top 10 […]

  4. wickwickwack says:

    first gatorade now nike …smh @ people that were saying roc nation isnt doing shit for him
    he

  5. M.T says:

    good promo. cole everywhere.

  6. the void says:

    im glad they didnt use gay drake like they did for nba2k12. lol @ the heat. drake must not be a sports fan just a marionette.

  7. immortal says:

    Immortal Technique – The Martyr *NEW ALBUM*

    Free (legal) Download:

    http://www.mediafire.com/?9crubh5wp9nbm9i

    SPREAD THE MESSAGE!!!

  8. the void says:

    why does duke only recruit white boys and uncle toms (grant hill)? i know im not the only one to notice . fuck duke

  9. Ricky Davis says:

    cole worlddddd

  10. Belize says:

    @the void Shut yo bitch ass up. Jalen Rose said that two years ago u bitch ass motherfucker.

  11. Jams4Days says:

    I thought they would have a bigger role in the video, but still a cool commercial nonetheless. Click my name to check out my blog if you are looking for another source for new music. Thanks.

  12. ZoomZoomDad-Otis says:

    What part of Commercial don’t you guys understand? Not movie, not infomercial, its a Commercial.

  13. Mateo says:

    Basketball never stops ? NBA fuckin stopped…

  14. […] for Nike’s Basketball Never Stops ad featuring music from Sam Cooke and a brief cameo from J.Cole. Share […]

  15. […] Thank God, the NBA lockout is over. Before tip-off this Christmas, Kevin Durant takes us to Oklahoma City for Nike’s Basketball Never Stops ad featuring music from Sam Cooke and a brief cameo from J.Cole. […]

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