Behind The Scenes: Rick Ross “Hold Me Back”

Last week, Rozay took to the rawest areas of N.O. and shot the video for his new cut. Here’s the official look of the making with cameos from Curren$y, Swizz, Mia X and more.

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  1. D.BO says:

    LOL William continues to make himself look like a fool

  2. coolc says:

    Why cant he go to his own hood o I forgot hes not from one

  3. deez says:

    lol this is ridiculous, how the fuck do this dude continue to go to hood places, and not get tomatoes thrown at him by everyone??

  4. Ridewithit says:

    LMAO SMH!!

  5. me says:

    Im from Montana, and I dont get how these people allow William into the hood.

    In Montana we would pull your card. I know whats hood.

    My mom is calling me right now, so I gotta log off.

    TTYL

  6. MUZZYG says:

    THATS AGOOD LOOK FOR THOSE FOLKS..THEY DONT GET ANT SHINE AND LOOK LIKE THAY HAD A GOOD TIME..IM HAPPY FOR THEM

  7. Don't Do It , Please Don't Do it...Once We All In Then We All Go Through It.. says:

    Ross homie doing your thing big dog!! Yeah player holding it down on that video shoot, did you secure the perimeters so I can come out of the truck and film my verse, thanks William, you are the best, and you stay on the job player. Holler.

  8. word – he came through and showed them love – he had to had thrown them some money/gave them free things — and they got pictures and are able to tell their peoples them met a celebrity — others will come on and say he should have built four/five houses but if he did that then yall will say its for publicity

  9. Real Talk. says:

    This nigga think he Wayne and can pull anything off, Ha. Let’s see how the “untouchable” boss does.

  10. Usely says:

    man rick ross is a BIG ass joke.

    Fan Pissed That Upon Meeting Rapper 2 Chainz; He Was in Fact Only Wearing 1 Chain http://goo.gl/wlYoq …funniest thing i read all day

  11. WestCoast says:

    fake asss nigga

  12. Kali says:

    they out in their numbers to hate on rozay as usual

  13. Barack Obama says:

    I think its time for me to focus on these “rachet negros” gotta provide

  14. Lil Weezy Fuckin' Baby In The Bootyhole.. says:

    ay!! Rozay U better stop it!!u tryna steal all my shine, and now you shooting a video in NOLA i should hitcho ass with the nolia clap bwoyy…when i see your ass its gonna take a pounding like LIl Chuckee, nd Lil twisT, I can’t find them Ive been searching for em for days now…and now game is stripping and gonna b playing the guitar for cuts that will be on i am not a human being 2, he getting a fat check from Weezy baby just for handling that 40 glocc bully!!

  15. ZoomZoomDad-Otis says:

    William and his tomfoolery hard at work. Keep the laughs coming.

  16. deez says:

    im kinda confused right now, where is b.dot saying that this is that exclusive new ross video, and that its ” going to take a nation of millions to hold him back” if i remember correctly thats what this nincompoop said..

  17. LMNOP says:

    That Calio looking like Haiti, ya heard me? Good to see Mia X! That C-Murder, B.G. outro was trill.

  18. DRE1 says:

    THT WAS DOPE OF ROSS I CANT WAIT TO SEE THESE HATERS COMMENTS WHEN HIS ALBUM DOES BIG NUMBERS ROSS SELLING 350-400K FIRST WEEK

  19. RALPH says:

    HATERZ ON HERE SOOOOOOOO MADDDDDDDDDD, GET EM ROZAY!!! Sucker went in the deepest of the hood got nothing but love and gave back. I know I know all of you are shooting with your BUT, he did it and it was all love, hate if YONT them ninjas signed off AOL So Fast and Ran Outside!!! :D!!!!

  20. ZoomZoomDad-Otis says:

    @DRE1 & @RALPH. You MMG super stans are the worst.

  21. The Truth says:

    As repetitive as a lot of Ross music is, I can respect what he did when he came out to the hood and showed love to the people, I criticize this nigga a lot but not to the point where I can’t respect some real shit!!!

  22. Doug Heffernan says:

    Damn homie in 2010 you was man homie….What the fuck happened to you?!

    God Forgives,I flop COMING SOON

  23. JEEZY says:

    OFFICER RICKY IS ON TWITTER 24/7 PROMOTING THE ALBUM AND BEGGING PEOPLE TO BUY IT
    I need all my MMG family and friends tweeting ‪#GFID‬ links daily now.Shit real.Instores July 31…

    HE GETTING DESPERATE

  24. Kali says:

    @ Jeezy

    Nas,Currency and a whole alot of other rappers been promoting their albums on twitter.Whats yur point?

  25. TeeCartt says:

    @ZoomZoomDad-Otis I mean…let’s not forget that you’re on EVERY Ross/MMG post typing the SAME bullshit. Why do you even click on his shit. You’re the same just like all the other MMG and Ross haters. Call me an “MMG Stan” all you want but you hating on every post, what does that make you? So correction, *You’re the worst*

  26. bylaw99 says:

    Corrections officer azz niga they should beat that fat Prince Ricky D knockoff looking azz

  27. RALPH says:

    @zoomzoom ah I see your clever word play “Stan” from eminem’s video how clever of you. We support talent is that so wrong? but I told YOU ZOOM ZOOM I WANTED NO MAYO ON MY BURGER AND PUT THE KETCHUP IN THE BAG AND YOUR CHEVY COBALT IS LEAKING OIL TOO!

  28. Trillionaire says:

    These niggas won’t HOLD ME BACK..it sound like all his other songs but I still get hype..

    “I multiplied my hustle, stimulated my mind, motivated my niggas and we’ll never divide”

  29. Mike Strong says:

    I’ll leave this here..
    1. “Pray For Us” Produced by Just Blaze
    2. “Pirates” Produced by Harry Fraud
    3. “3 Kings” (featuring Dr. Dre & Jay-Z) Produced by Dr. Dre
    4. “Ashamed” Produced by DJ Premier
    5. “Maybach Music IV” (featuring Ne-Yo) Produced by J.U.S.T.I.C.E. League
    6. “Sixteen” (featuring André 3000 ) Produced by Big K.R.I.T. *Remix will feature Lil’ Wayne*
    7. “Amsterdam” Produced by Lex Luger
    8. “Hold Me Back” Produced by G5 4:30
    9. “911″ Produced by Beat Billionaire
    10. “So Sophisticated” (featuring Meek Mill) Produced by The Beat Bully, Jofmoney 4:10
    11. “Presidential” (featuring Elijah Blake) Produced by Pharrell Williams
    12. “Ice Cold” (featuring Omarion) Produced by Lee Major
    13. “Touch’N You” (featuring Usher) Produced by Rico Love, Mr. Morris 4:12
    14. “Diced Pineapples” (featuring Wale & Drake) Produced by T-Minus
    15. “Ten Jesus Pieces” (featuring Stalley) Produced by Cardiak

  30. qayyim says:

    this nigga exploiting your poor folk and you slave niggaS eat it up.

  31. Bawse says:

    Dem haterz cant hold him back do ur think boss cause the same fucking peuple who hâte u its the same mutherfucker people who goin buy ur cd

  32. Kali says:

    @Mike Strong

    Hope that’s legit,was expecting The Alchemist and Timbaland to be on there tho

  33. Mike Strong says:

    @Kali….Yeah it’s rumored but so was the playlist, at first. lol So it’s probably legit. In addition to what you said, I was hoping for more than one Justice League track since they tweeted that they worked on multiple songs. The deluxe edition songs are Rich Forever and Triple Beam Dreams which is also a letdown.

  34. smhreally says:

    THIS SHIT IS STRAIGHT DOO-DOO matter of fact this shit is straight VOODOO smh n u niggas continue to listen 2 this GARBAGE shit. this shit is straight VOODOO music. why u think he shootin the video in NEW ORLEANS?????? HE BRAINWASHIN YOU DUMB TROLLS
    WAKE UP!! WILLIAM ROBERTS AKA RICK ROSS IS A FUCCKIN PHONY FAKE

  35. M.T says:

    this video and his actions would be more meaningful if this song was actually good.

  36. Hnics85 says:

    Wait. Wait. Wait. Go to 1:13 where dude is saying “We opened up for Meek Mill!” That dude is squeezing his nipple the entire time. Did no one else see that?!

  37. rahrahrah says:

    (, You know they’re killers themselves,People die
    for them. You know, guys that I fooled with were killers themselves want it?, how you want it? stop that!, stop that!>

    These are the men who lead the crime families of America. I control 26,000
    men. Except for dope, we operate in all aspects of organized crime. And if
    there’s one thing I’m sure of, it’s that drugs destroy your mind. And destroy
    your home. In the end it’ll only lead our country into ruin)…..

    [GHOSTFACE KILLAH]

    We eat fish, tossed salads and make rap ballads
    The biochemical slang lord’ll throw the arrows in the dope fiend
    Vocal chords switch laser beams my triple sevens
    Broke the slot machines out in Queens, Grey Poupon is rebel on rap
    Smack on, swing like batons, most want niggas smoked like Hilshire Farms
    Check the gun we sew, underneath my shoe lies the tap
    That attract bow-legged bitches with wide horse gaps
    In steel mills iron he’ll smoke the blow on Duns
    You run heroins, Primatine mist is afraid of my lungs
    Turn my channel, it’ll blow your whole bench off the panel
    Like 80 roman candles that backfired then slammed you
    Every day is like a video shoot, check this shit
    I take you back to Playboy, stash guns and whips
    Picture afro, big shish-ka-bobs and daishikis
    1000 civil marched blazed their fists in early sixties

    [CAPPADONNA]

    Now check this one, you must have been stupid to miss this one
    ‘Donna shogunnin’ flip a ton of fashion
    Destination be the cash when I step past one
    Don’t make me blast one, I’m cold like eskimo flow
    Cappadonna stay chillin’ take shots of penicillin
    Clean out and let the steam out, she fiend to blow out
    But I’m equipped with mad white, Morris The Rap got nine lives
    I’ll take a few hundred-thousand dollar dives
    and then I still never go down
    Until the last round I shine,
    when RZA do his thing motherfucka, I’ma do mine

    [RAEKWON]

    Now, where I come from cats be carryin’ Marryin’ drug money
    Fuck up your wife, get four to life, claim we handling
    Midtown niggers scramblin’, moving examine the fly shit
    Plus quick to buy shit Chef, yeah, you know the whole gods
    Asterick, Fidel Castro suits plus depositin’ cash rule big time
    Play it like Canadian wine, RZA ‘s the rhyme now, the sacredness of
    one’s true mind Now let’s get colorful like money green
    High roller coaster, Sosa, million dollar nigger roaster
    Yeah, GOD, be havin’ my whole steez laced
    now let’s wrap our tapes, connect dots
    aim Glocks train style, Figaro fly jewel
    Tri-color Cubans swervin we’ll pow with Germans in Suburbans
    24 niggas with vests’s on, my own restaurant
    Dons sendin’ my sons membership forms
    They still gettin’ this paper scraper
    Fake haters from Jamaica, wizards be passin like Lakers
    And if you comin’ from Lex, Lewis, Rich Liberace
    Fetus style and block your goals like hockey….

    I GREW UP OFF OF THIS TYPE OF POETRY AND IMAGERY IN HIP-HOP. I’M SO SORRY FOR THE YOUTH OF TODAY.

  38. dee says:

    yall niggas hate so much its crazy lol

  39. PYREXSWORDS says:

    THIS IS TIGHT. MOST RAPPERS WOULDN”T EVEN THINK OF ENTERING CALLIOPE. I AM HOPING THAT #GFID IS EVERYTHING ROSS PROMISES, LYRICAL KILO.

  40. Space Ghost says:

    Black people…horrible. SMH. I think you all live to hate on other blacks that are making a success of their lives. New Rule…if you don’t like Ross THAT much, then stay the f&^k off of the page and go listen to something else. All this hate makes me wanna gather all you haters up in one area and drop the bomb. Ni^^ers must die so that REAL BLACK MEN AND WOMEN can live. Peace to all non haters.

  41. Ms. TBaby713 says:

    Ross baby you doing your thang.. I think it’s nice how you went and showed loved to the NO after all they been threw they still holding on its also good to see Mia X still looking good.. TO YOU HATTING MF KILL YOURSELF CAUSE LIKE THE SAYING SAY REAL PEPOLE DO REAL THINGS SOMETHING Y’ALL MF WOULDN’T KNOW SHIT ABOUT… IF YOU CLAIM NOT TO LIKE ROSS SO DAMN MUCH WHY WAIST YOUR TIME TO STOP ON HIS SHIT AND SAY ANYTHING.. I MEAN WTF LOOK BE BOUT IT AND KEEP TRUCKING THE BS COMMENTS Y’ALL MAKE AIN’T GONE STOP HIM FRM CASHING OUT… #HATTING MF NEVER GET ANY WHERE IN LIFE

  42. mike wells says:

    my classmate’s mother-in-law got paid $13163 a week ago. she makes money on the internet and moved in a $362800 home. All she did was get fortunate and put into work the guide explained on this link Nuttyrichd0tcom

  43. kayandgee says:

    that was dope! rozay will sell well no matter what

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