Sour Matt

This is the first installment of ‘Who’s Who’. The premise is to get to know people behind the scenes that are moving and shaking within the culture. Sour Matt is one of those people!

Sour Matt has been a mysterious, but influential tastemaker in the new wave sphere of hip-hop. I first met Matt as the content curator of Backwoods. He’s the guy responsible for helping to grow the brand & it’s social impact through the use of cool content and trending artists.  As a music nerd & social media branding expert, he has been able to leverage his craft with emerging artist to create some cool collabs.

He’s partned with Famous Dex to create the apperal brand “Tap In”. Behind the scenes you can find Matt A&R’ing and putting together many records such as HoodRich Pablo Juan’s “Money On Fleek” Soulja Boy’s “Intro” and many more. You should follow @SourMatt & keep up with the moves.