Maxim bets on Nicki Minaj.

Nicki Minaj is adding creative director of Maxim magazine and advisor, investor, and global ambassador with MaximBet to her lengthy resume.

On Tuesday (May 31), Nicki announced her multi-year and global partnership with the brands. In her new role, she will utilize her artistry and influence to expand the brand’s audience and bring more women into the world of sports betting. The 39-year-old rap superstar will collaborate with both Maxim and MaximBet on merchandises, events, partnerships, fan experiences, brandings, and more. Minaj will also advise MaximBet’s current board of directors.

“I don’t think I’ve ever been prouder of a collaboration,” Minaj said in a statement. “Merging business savvy power moves with my natural, creative, sexy, fun, and fashion-forward expression is just so spot on as it relates to this partnership. I’m ready to fully step into my potential as a young, influential queen and owner and open doors for others to dream big. Get ready for the sexy parties and remember: scared money don’t make NO MONEY!!!! HA!!! Place your bets!!!! Let’s GO!!!”

“Nicki is best known around the world as a mega superstar, but we know her as a brilliant businesswoman,” said MaximBet CEO Daniel Graetzer. “She’s built one of the most powerful brands in the world, her own, and she’s applying that same savvy and creativity to our lifestyle sports betting brand.”