Adidas Ends Partnership With Kanye West

Where are you Yeezy?

After nearly a decade-long partnership, Adidas has ended their partnership with Kanye West following the rapper’s recent series of anti-Semitic remarks.

On Tuesday (Oct 25), the German sportswear made an official announcement that they have terminated their partnership effective immediately. It’s been reported that this will cost Adidas about $246 million.

“Adidas does not tolerate antisemitism and any other sort of hate speech,” Adidas said in a statement. “Ye’s recent comments and actions have been unacceptable, hateful and dangerous, and they violate the company’s values of diversity and inclusion, mutual respect and fairness. After a thorough review, the company has taken the decision to terminate the partnership with Ye immediately, end production of Yeezy branded products and stop all payments to Ye and his companies. Adidas will stop the Adidas Yeezy business with immediate effect.”

Hours later, American clothing and accessory retailer Gap immediately removed Ye’s Yeezy products from its stores. They also shut down YeezyGap.com, which now redirects to Gap’s homepage. Following Adidas’ announcement, Forbes announced that Kanye is no longer a billionaire.

Adidas and Gap are just one of the few partnerships that have been terminated following Kanye’s recent antics. In the past few days, Balenciaga, talent agency CAA, and longtime record label Def Jam all have decided to cut ties with the rapper.

During Paris Fashion Week, Kanye West wore a shirt with the slogan “White Lives Matter” at his Yeezy Season 9 show and has since repeatedly made anti-Semitic remarks in interviews and on social media.

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  1. THE $M KINGPIN!!! says:

    Kanye’s situation may be the most tragic/fucked up situation I’ve EVER seen.🤦🏽‍♂️ He’s Bi-Polar surrounded by nothing but “yes men” & even worse he’s an Underdog Narcissist! His whole life he was he told couldn’t do this or he couldn’t do that or just stick to one thing & EVERY TIME he became GREAT at what he wanted to do……..The problem is that he’s in a Mental Mode where he believes he can do/say whatever he wants & nothing can stop him! He feels untouchable except lately he’s taken a whole lot of “L’s”, His wife, kids, ran for President obviously lost so mentally he’s just lashing out at anyone NOT kissing his ass!!!🤷🏽‍♂️

  2. El Jim chapo Guzman says:

    Too much money will drive you crazy

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