Steve Stoute On Makin’ Money Outside The Music Industry
August 6, 2009 @ 6:04 AM EDT
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“You can take something and you can sell all the things around it.”
At a Planet Hip-Hop Wall Street Journal panel, Nas’ former manager and one of Jay-Z’s current biz partners, Steve “The Commissioner” Stoute recalls how signin’ the Fresh Prince and the ridiculous success of Men In Black showed him the unlimited potential to make scrilla outside the record business. Ray-Ban got fat while everybody starved. Ha!
Props: Real Talk NY
Sales of pink suits went up 257% after the release of Nas’ “Street Dreams” music video. Unfortunately, at the time Stoute’s attention was focused solely on signing Cormega to a bad record deal, and he missed out on a once in a lifetime opportunity to market a line of Escobar Suits™ to the hood.