Bing’s Jay-Z Decoded Case Study

On Tuesday, Droga5, the advertising company responsible for marketing Jay-Z’s Decoded won an Outdoor Grand Prix Award for the campaign. Here’s footage of Bing doing a breakdown on the promo of the book. Check out the Double R at the 2:18 mark. Homie, we major. Ha!

jasfly

Tags:
Rate This:
5
Submit No Ratings
0
  1. Alas says:

    does anyone even use Bing after all this?

  2. asid says:

    ^^^

    bing is no.2 after google you dick

  3. hiphopobama says:

    Thas some pretty fucking cool shit. *Fonz thumbs*

  4. blaqscorpio says:

    Get it Jay!

  5. Donn says:

    I bought that book earlier this week. JayZ is truly the greatest rapper living. And if every hater read that book the fans of HIPHOP would be so much more respectful

  6. Your Mother's "friend" says:

    Damn Jay put Bing on, I hope they paid him well. I guess this means we’ll be seeing more artist/bing collaborations

  7. Belize says:

    Book was a good read.

  8. TRUTH says:

    Damn this guy is a GENUIS!

  9. COLD BLOOD says:

    WHERE CAN I DOWNLOAD THIS BOOK IN PDF FORMAT?

    YOU CAN HATE ME NOW

  10. cece says:

    This book sucks

  11. Abe says:

    We have all witnessed history in the making

  12. Sho Nuff says:

    book was dope and that was a cool marketing strategy

  13. THE REAL NICKEY BLACK says:

    Definitely an intriguing, innovated and intelligent business move for Bing & Jigga.

    Decoded was a great book read. I sent it to my fam in prison, he read it as well as 5 other inmates who were not Jay fans but felt differently after reading the book. Of course they thought the title and design was “illuminati.”

    We are, yeah I said it we are~ JayZ

    Still waiting on WTT, F everything else unless Mos Def or Dead Prez drop.

  14. BLU LAMBO says:

    SHOUTS TO RAPRADAR IN THE VIDDDDDDDDD

  15. tr says:

    A very innovative campaign.

Leave a Reply