New Video: J.Cole “Work Out”

Shortly after his Ustream—and two takes, Jermaine follows his love and basketball to the house party for the video of his first single. Cole World: The Sideline Story drops September 27.

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  1. mrcapela says:

    COLE WORLD 9/27/11

  2. MyName says:

    Dope! Can’t Get Enough is better tho, hope the vid is as dope as this.

  3. Youngsimba says:

    Way better than the 1st one. September 27th.
    Jcolenation.com for any Cole fans.

  4. The Dark Lord says:

    J. Cole > Drake. Fuck Drake! Fuck Canada! Fuck Justin Bieber! If you support Drake and Canada, then you love Justin Bieber’s pussy and hate hip hop.

    9/27!

    Where are they now?

  5. m85 says:

    Let’s go ColeWorld! The only artist I’m willin to come out my WTT vacuum for..9/27!

  6. MarthaSoulXI says:

    he has the modern, fresh pop mixed in with just the right amount to make his songs shine. Really enjoying the new single, can’t wait for the album in a couple months!

  7. emek_one says:

    j. cole > your fav rapper .

  8. cali says:

    video sucks mtv aint gonna play this

  9. @EtiennedeParis says:

    video is weak..
    he deserves better than this

  10. FlocKaveLLi says:

    is that a hot indian chick?

  11. the spot light scenes and the party scenes cliche as fuck and look pretty cheesey as like rap video 101 basketball scenes way better doesnt look so forced the other shit looks mad forced and copy pasted from the book rap videos for dummies songs kinda weak as hell to but still a cole fan got that friday night lights on perminent roation jus sayin jus sayin

  12. BUNK says:

    What’s up with the facial expressions??? Cole is my nigga.. But the video & song are weak!!! Nigga should just re release the who dat video… That was fire!!! Still copin the album!

  13. MFIC PRODUCTIONS says:

    Cole world, No Snuggie!
    http://www.MOFOSINCHARGE.com

  14. Jack says:

    I like the who dat video better. Chick was fly though.

  15. lol says:

    I’m diggin’ it.

  16. Black Shady says:

    This version is WAY BETTER than the 1st that leaked. LET’S GO!!!!!!!!!!!
    and DAMN shorty in the video is BAD!!!!!!!!!!

    COLE WORLD. 9/27….history will be made

  17. JHP says:

    The girls fine, but the video was kinda really weak though, better than the first one, but still pretty weak to tell the truth. The whole thing did look pretty forced, and even though she fine, there was no chemistry at all between the girl and him. Anyway I’m looking forward to the Can’t Get Enough video, that’s the single he needs to worry about pushing, and I still have high expectations for the album. Cole World 9/27!!!

  18. 3rdRail says:

    Gotdam the shorty is bad!!! Anybody know her name?

  19. FTW says:

    Don’t really like it but didn’t expect to really. These artist always use the necks of their original fans to step on tho get to the next level. The model is to create a buzz and develop a core audience among hip hop heads then abandon them for some pop shit when it’s time to crossover. Can’t expect Cole to release the music that got him this far. Here comes the bullshit.

    …screaming “brand new”, when they just sanitize the old shit (c)

  20. DJ says:

    J. Cole fan, but WACK song & video!

  21. magnum says:

    good video reminds me of kid and play type shit back in the day not that fucked up club scene shit this i like…..

  22. FTW says:

    Oh yeah, Hov is full of shit. So much for building original creative artist. These niggas didn’t deviate from the bullshit formula at all: Fake bitches (check), fake basketball game (check), fake party with empty red cups (check)… this shit is paint by numbers. This is what I’ve been waiting for? Nigga really could have stopped at the warm up.

    …a gun in your face and that’s all you can come up with (c).

  23. CK says:

    the video was cool even though it isn’t original at all. and the chick cole’s scenes looked forced as fuck. the lost ones video looks real dope though

  24. izreal says:

    Ive seen and heard better from local rappers on youtube…I was expecting a lot more than this this is mad average at best. J.cole is dope.. this is not what i was expecting….

  25. Brooklyn says:

    @cali MTV don’t play videos period. Cole my nigga put I hope he step in the mainstream lane

  26. cali says:

    Yeah they still do. Never heard of mtv jams? I dont see j cole being mainstream anytime soon. Hes only gonna get decent album sales for his internet hype.

  27. Brooklyn says:

    My bad I meant to say I hope he don’t go mainstream, which is what he tryin to do with this. And fuck mtv, they only play videos when everybody sleep

  28. ans says:

    video private? what the hell?

  29. Sliggitay says:

    this fucking guy loves wearing vests. wtf. can’t see the vid cause it’s private, but i’m sure he’s wearing a fucking vest.

  30. thebullfrog24 says:

    Sliggitay says:
    Monday, August 15 2011 at 1:04 PM EST

    this fucking guy loves wearing vests. wtf. can’t see the vid cause it’s private, but i’m sure he’s wearing a fucking vest.
    ==============================================

    LOL @ men commenting on other dudes clothes. Shouldn’t you be more worried about what the girl is wearing lol

  31. shining says:

    cole needs to shave that UNI

  32. MrRagerNYK says:

    On Twitter you should see how much more people are becoming new Cole fans. He’s doing what he wanted to do. Bringing in new fans and after bringing them in, they can listen to his old shit and will love it. Cole World, no blanket.

  33. James Allen says:

    Video is alright and the song is alright. Cole World

  34. Jus Sayin' says:

    J.Cole is fire until he starts trying to sing, LMAO

  35. jayoconn says:

    Bout time. Has this record been getting spins on the radio and in clubs?

  36. navo says:

    Video is dope

    Cole Worldddddd 9/27

  37. tris says:

    the video makes the song a lil bit better. its goin down sept 27th.

  38. ctg says:

    Bernice Burgos is the only reason I watched the whole video.

    This song is just weak.

    Type of joint they play in the club when the party’s over and they start cleaning up.

  39. Codeen says:

    LMAO @ctg

    i was thinkin the same thing. I still dont like the song or the vid, but I wanna see J Cole do well, so I’m def still gonna cop the album. COLD WORLD!

  40. Codeen says:

    My bad, *COLE WORLD*

  41. Manana says:

    @ctg
    cosign
    jay ain’t never gonna blow up another rapper ! He’s gonna sit on the throne forever ! Stingy wit the rock .puns. Even Jordan retired! Electronically doesn’t even have a mixtape out! Tour all u want the fans get older and demand other type music!
    I don’t blame no one but dame, cam dipset jomo and beans for jays current don’t give a fuck about ushering new heirs to the throne next blood! I guess jays gonna top the beatles record for no 1’s and then he’ll quit until then enjoy his pee ons! Jay elect and j cole!

  42. Cali's Finest says:

    COLE WORLD BABY!!!
    Carter HIV ain’t got shit on this!!
    Next Big thang!

  43. Da Truthhh says:

    Um J cole looks like he is under pressure. thse numbers better go up even if he go 2 x plat he still gonna be broke.

  44. Word says:

    Yall niggas tripping talking bout “theres no chemistry between him and the girl” like yall professional critics. Video was cool though better than the club scene he was bout to do. Yall thought this was forced, that shit woulda been a train wreck. But I like the basketball scene, looks natural. That one dunk was hard as fuck too. Stick to the sports themes. Sports, College life, real life shit that niggas around his age go through. Generic? He talks about COLLEGE. That alone aint generic cuz half these rap niggas aint even go. Cole World though. Cant Get Enough video on the way. Bad Girls Club video prolly later cuz that Wale “That Way” song kinda blew up so I suppose they gonna do that one first.

    Cole & Wale >

  45. luden says:

    this is def for the ladies, he looks really cute…average viewers will like that about him..and like seeing him on tv.

  46. Hip-Hop Fiend says:

    I told yall niggas J. Cole was gonna discover the next up and coming video vixen: Bernice Burgos. Now lets get a sex tape and give her a reality show.

  47. Jack says:

    Cole I can’t wait.

  48. myjestik says:

    pretty disappointed in the video and hte song itself.

  49. M.T says:

    it was an alright video.

  50. Willie_mcfly22 says:

    I need that Kaws Henny bottle!

  51. Da Truthhh says:

    I SEE NO MORE FREE SUNDAY GIVE AWAY’S LOL FUKING NOOBS

  52. loch121 says:

    I hope this really takes off for him.Cole is a beast

  53. jadrianww says:

    is sit just me or does he not know what to do with his hands?

  54. ColoradoKnight says:

    This is corny. And I’m a Cole fan.

  55. M.E.C.C.A says:

    STOP THE HATE PLEASE IT NEVER FAILS I GUESS IT IS A DISEASE WORST THEN AIDS…. COLE WORLD NO BLANKET LIKE SHIT…

  56. Van Laden says:

    should’ve gotten rid of that monobrow.

  57. FTW says:

    I don’t give a fuck about how he looks, what this nigga is wearing, his fucking mono-brow, none of that shit you homosexuals and females tend to worry about. The song and video are blatant attempts at a pop crossover which I thought was beneath Cole. It’s just a shame to see a nigga sellout after putting in so much good work. Roc Nation is going to tell him not to worry about the haters because they need him to crossover and get at that serious tour money. He’s being used, Cole is jet fuel. His original fans will support it because they want to see him do well but they’ll have to download the album to get at any material that sounds like the true Cole. I was younger but I remember being so proud when Jay dropped the Dead Presidents Pt. 1 video for reasonable doubt, because he represented for his original fans. First Nas video I ever saw was Ain’t Hard to Tell. None of the greats had these cheesy attempts at pop crossover on their freshmen albums. Cole could have been a great artist. No hate, I hope he does well. FTW

    I leave your brain stimulated, niggas is frozen (c)

  58. Mario says:

    lmao^ you might have just predicted the future. This video is turrible. J. Cole should get his money back for this.

  59. changeclothz says:

    the viedo ain’t movin but tha chicc go hard..she got me real harrrddd

  60. YOUR pusha says:

    this song has grown on me now, its not as bad as i thought it would end up to be. go cole go

  61. mynds says:

    @FTW I agree with what you said about the greats. I do think that Cole is in control of his own career. He wants to produce his own singles and he always talks about not just making music thats dope and wont sell. He signed to Jay if he calls anybody in the industry they will work with him. “Born alone work alone die alone” Cole

    Cole is going to make it or flop on his own lets just wait and see.

  62. JermaineCole says:

    whats his shirt logo thats bleeped out

  63. Cole World. says:

    Single grew on me, it is a plain formula. i think us expecting better from Cole is causing us to give him a lot more flack than this song or any of his new material will get from new fans,, mainstream urban radio listeners. this song should be an urban hit. I know a lot of girls that like this song a lot. it’s not a bad song….just a bad J. Cole song . Actually the reason why I like the video is the same reason why i like the “Otis” video. It doesn’t look forced…like a classic ip-Hop video…& hearing Cole state his inspiration, he’s grown up his entire life wanting to do what he saw the rappers he grew up on do in a different generatiion…so I think that’s partly what this video represents.. Plus, thing I like about the chick in the video is, she could very well be the same exact chick on the single cover

  64. firefly81 says:

    It’s funny how all the J Cole Fans keep hating on Drake But can’t admit when his first single and video off his up coming album is SHIT! & WACK!.

  65. Cloud says:

    @firefly81

    Work Out Single > Over Single

    Work Out Video >>>>>>>>>>>>>>>>>> Over Video

  66. dreel says:

    @FTW

    “None of the greats had these cheesy attempts at pop crossover on their freshmen albums. Cole could have been a great artist. No hate, I hope he does well.”

    Ummmm Jay Z sunshine???

  67. sway-z says:

    Shit is wack, period.

  68. GLASS says:

    what a perfectly dull video for a boring ass song. why do these mediocre clowns get to direct label-budget videos??

  69. FTW says:

    @dreel…Sunshine wasn’t on Reasonable Doubt. Jay’s single with Foxy on RD was Aint No Nigga. Sunshine is the second single on the second album, In My Lifetime. I’m saying at least wait for the sophomore flop for the bullshit. Cole can do well as an artist, he has great creative at his fingertips, why this? Like mynds wrote, Cole has access to Jay, Ye, Electronica, Santigold, etc. there’s really no excuse for this type shit. It is what it is, wish Cole much success. Still….FTW.

    ….their mother named them after white bitches (c)

  70. Word says:

    @FTW How bout you listen to the fucking album first before you scream “sellout”. -___-

    Dirty back pack niggas. Its a new era, dont like it? Keep bumping 1996 records for the rest of your life. Nobody will care

  71. FTW says:

    @word 1:40 AM? Really? whatever nigga. Cole “is” a dirty back pack nigga or at least he was. Cole’s goal was to drop a commercial single, mission accomplished. I’ll still knock the Cole shit that I like I’m not abandoning him, this shit was just disappointing. We’ll just have to wait and see, I’m done with it, wish him much success.

    Who woulda thought a lil’ nigga from the ‘Ville could get a deal (c)

  72. Aser says:

    Cole World is too sick!Man if u guys wud hear what he has in store for u guys,
    Shit is gonna be a Classic!!

  73. Frank says:

    The chick and videonis a non factor

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