The Zig Zag Zig Allah a.k.a. Book Promo King got his daytime TV on yesterday with talk show host Bonnie Hunt. He discusses growing up in the projects and how his connection with his mother finally made him change his life. He also plugs in some promo for his last flick, Funny People which he so happens to give each and every audience member a copy of. Free beats to free DVDs.

Props: Yardie

Bonus: NPR ain’t nothin’ ta fuck wit!