Def Jam is in the muthafuckin’ house.

From the streets, to the suites, and now the executive seat, Snoop Dogg has been officially named Def Jam’s new executive creative and strategic consultant.

On Monday (Jun. 7), the rapper and business mogul announced his new role with the legendary label where he will strategically work across the label’s executive team and artist roster. As a senior strategic advisor, Snoop will focus on A&R and creative development, where he will report to Universal Music Group Chairman and CEO Sir Lucian Grainge and Def Jam interim Chairman and CEO Jeffrey Harleston.

“I always had a dream to be on Def Jam and to be in the place that hip-hop was originated,” said the 49-year-old rapper in a video message. “My main focus on Def Jam Records was to go and to help the artists and give them love and wisdom and guidance and understanding and teach them some tricks that I learnt in the game. To diversity their portfolios, to not just be rappers and not just be artists, but to be superstars, superheroes so to speak”, the Doggfather explained before mentioning “great music videos, TV shows, content, video games, and oh yeah, most important, hit records” are on the way including his next album.

“We’re thrilled that the one and only Snoop Dogg is bringing his deep industry experience, strong relationships, boundless creativity and infectious energy to Def Jam,” said Grainge, while Harleston added, “I have had the pleasure knowing and working with Snoop Dogg for more than 20 years. Not only does Snoop understand what it takes to be a successful artist, he is one of the most creative, strategic and entrepreneurial people I know. Snoop has a genuine passion for the label and the culture, and we are all excited to have Snoop join the Def Jam family.”

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