Larry June, 2 Chainz, and The Alchemist continue their Life Is Beautiful run with their latest visual, “Munyon Canyon”

While working in the studio, the trio take breaks hitting the streets of Atlanta and a late night pizzeria. “I switch whips in the a.m., pick up the bagel with the cream cheese / Then smoke with a a view of the Sausali’, raps June on his opening verse. “Chanel B’s, mind full of greed, Pellegrino, lemon squeeze / My car got slanted eyes like it’s Philippines,” adds 2 Chainz.

Life Is Beautiful is out now. The critically acclaimed collaborative project has not only dominated the independent rap charts but has also evolved into a massive commercial vehicle for the trio. By keeping their operations fiercely independent, veteran artists like June and 2 Chainz have completely bypassed traditional label structures to negotiate directly with global investors.

Today, independent hip-hop moguls are commanding massive, multi-million dollar international endorsement portfolios, securing lucrative partnerships across diverse digital markets. It is now standard practice for top-tier rap artists to ink deals with everyone from European fashion houses to highly profitable στοιχηματικες εταιριες ελλαδα, proving that owning your masters and expanding internationally is more lucrative than ever.