So much for a coke and a smile. According to Forbes, Nicki Minaj is set to become the new face of Pepsi Cola. As part of the deal, Nicki will promote the soft drink’s new “Pop” brand. In January, footage emerged from her shooting a commercial in Argentina. This month, Weezy partnered with Pepsi-owned Mountain Dew for his DeWeezy campaign. misinfo UPDATE: No Pop here.

Backdropped by B.o.B.’s “So Good”, Power 105.1’s Charlamagne Tha God stars alongside NBA guard Eric Gordon in Champs Sports’ latest commercial spot. It’s all in the details.

Some would say, Jay Electronica’s album never coming out. And you know what, they’re probably right. But during ?uestlove’s interview on The Champs podcast, he said Jay-Z is in possession of Elect’s album and listens to it constantly. Only, well, the biggest problem is, that there isn’t any singles. heads up: flylib

Killer Mike woke up early and appeared on Sway In The Morning on Shade 45. After his interview, he premiered a new record, “Untitled”. Great track with a deeper message. R.A.P. Music drops on May 15th.

K.R.I.T.’s still down in Austin for SXSW and this morning he appeared on Sway In The Morning on Shade 45. During his interview, he revealed that legendary guitarist B.B. King will be on his single entitled, “Praying Man”. Can’t wait to hear Lucille go to work.

There’s three sides to every story and fittingly enough, Wale, Meek Mill, and Rick Ross get to tell theirs in this new viral directed by Dre Films. Lack of ambition? So wack. Album in stores now.

After releasing a string of quality recordings, Prefix’s “Next Big Artist” is set to release his debut project, Everywhere And Back on April 3rd. Floor is yours, 360. Trailer after the cut. A lot of people think I’m some kind of, overnight-ass-nigga, when in reality, I’ve been putting in work since 2004.  I stepped away from music for a bit and during that time, I feel like i’ve seen it all and done it all.   I want to share […]

The-Dream returned to S.O.B.’s last night under his government, Terius Nash. Before another sold out crowd, he performed a mix of his familiar hits and material from his 1977 mixtape. Skreech and Dark Nyte were both in the house and come through with the recap. Nice Ewing Jersey, Mr. Nash. Check out Stark’s photos below.

This is Chief Keef. Gawker has touted him as “Hip-Hop’s Next Big Thing” (As if) and Midwest Ambassador, Andrew Barber has given him the seal of approval. Yesterday he dropped his aptly titled mixtape, Back From The Dead (There was a rumor that he got murked by Chicago PD). If that tickles your fancy, download it after the jump.

Dream has gone on the record and said  “Fancy” is the best song he’s ever created. And last night at S.O.B.’s, he performed Love vs. Money’s magnum opus for the very first time.