While most folks are still struggling to find work, Swizz Beatz some how manages to acquire more and more new jobs. This time, he’s been named Vice President of Creative Design and Global Marketing for Lotus Cars. According to their job description, Swizz was the right man for the job. Fuck school. So what makes Swizz Beatz the perfect man to add to the Lotus line-up? Three little facts: 1. Like Group Lotus , he means business: He

While in Singapore, B.o.B. and Motion Family get high off life for his latest music video. Oh yeah, get his pool in the back.

The D.O.C. better call Tyrone. A few weeks ago, he said in The Dallas Observer that he planned on marrying and launching a reality show with ex-Erykah Badu. The singer issued a statement denying the claims. Erykah Badu and The D.O.C. share parental responsibilities for their daughter and their relationship as it regards that aim is very good. However, that is the full extent of their personal involvement and no romantic dynamic exists between the two. Moreover, Erykah has no […]

The road 2 riches isn’t paved in gold, but for Bleek’s new video he complies a montage of footage from his recent show and backstage at the Cartoon Network Upfront concert.

Beyoncé took over the Roseland Ballroom last night for the first of four shows dedicated to her new album, 4. Tickets sold out in 22 seconds, but if you missed out, here’s footage found on lavalizard. Tons more clips underneath.

Before Wale’s “Chain Music” hit the net yesterday, he actually debuted an acapella version of the track three months ago during his performance at St. John’s University. Pop ya collar, Red Storm.

[vodpod id=Video.14963573&w=540&h=350&fv=] Hours before the premiere of The Throne’s “Otis” video, yours truly, itsthereal, Charlamange Tha God, and Chuck Creekmur weighed in on the flick with MTV. As I said before, this is the most expensive low budget video off all time. Of all time! Brian “B.Dot” Miller from hip-hop blog Rap Radar likened “Otis” to Jay-Z’s 1998 video for “Money Ain’t a Thing,” in which he and Jermaine Dupri raced expensive whips for cash. “I liked it. I think […]

[vodpod id=Video.14958784&w=540&h=350&fv=] The Throne opened their doors yesterday afternoon with a pop-up shop in the SoHo section of Manhattan. Inside, fans could purchase Watch The Throne and get a glimpse of the Thronemobile from the “Otis” video. Later in the evening, Jay, Memphis Bleek, Just Blaze, and Swizz Beatz made appearances at the store. Check out pics courtesy of the lifefiles.

Trouble brings out the big guns for his new video directed by Decatur Dan. By the amount of artillery shown, you’d think this was shot in Beirut instead of the South.

Swizz Beatz performed last night at Billboard’s Summer Blowout concert in NYC. During his set, he performed “Welcome To The Jungle” for the first time sans The Throne. Thanks to William, more footage after the jump.