You only die once. But for Crooked I, he brings life into VEVO’s video player for his Apex Predator. Album drops July 30. Order yours now.

Ace Hood and Travis $cott have both recently got onboard for Reebok Classic’s campaign. With “Bugatti” and “Upper Echelon” serving as the soundtrack, they take lace up from the past to present in their ads. hhnm

It seems as if the City of Brotherly Love ain’t so kind when the city’s throne is up for grabs. Following Meek Mill’s tweets towards Gillie Da Kid a few days ago, Gillie returns fire.

The block is hot when Termanology is around. And with his GOYA project around the corner, he drops a new cut on iTunes featuring Kay Slay, Donnie G and M.O.P.’s Lil Fame. Stream below.

Whether it’s behind the boards or the mic, Black Milk is pretty good at his kraft. We’ll let him tell it.

Uncle Murda quietly changed his name to um, UM. During his morning chat at Hot 97, UM says the reasoning for the change was to make himself more marketable. He also talks his come up and Jay-Z.

Could Mannie Fresh now be part of the upcoming Big Tymers project? Maybe. During RapFix Live today, Baby reveals (3:35 mark) that he plans to hit the studio with Mannie in a week or two. “I’ve been talking to Fresh a lot. We talk every other day, we been talking about doing music; so matter of fact we gonna get in. Me and Fresh ain’t got no problem, we never had no problem. It’s been a minute and we plan on working […]

Before ending this afternoon’s RapFix Live session, Strange Music’s H.N.I.C. and The Boy Illinois took turns cracking the mic. Tech N9ne’s Something Else drops July 30.

Leave it up to Tyga and Future to show you ladies what a day in paradise is. In support of Tyga’s Hotel California, the pair sail out to the islands in their new video.

With his hat tilt to the side, Sin City’s own Dizzy Wright takes to the mic for this week’s 106 & Park freestyle of the week.