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Directed by actor Larenz Tate and featuring D. Woods, Ludacris’ cognac brand Conjure is the drink of choice in its newest commercial.

As a warm up to the release of Squarians Vol. 1 this Friday, XV and Squarians’ Freddie High RSVP to Dom Kennedy’s underground shindig.

Don’t attempt to adjust your player. In slow mo, Hov puffs a cuban with a glass of his D’USSE VSOP for the cognac drink’s new ad. Cheers.

Love can be deadly. But for The Man With The Iron Fists‘ latest leak, Talib Kweli and Res have it their way anyway. Soundtrack in stores October 23. Cop the deluxe version here. Film hits theaters November 2. hhnm

There’s more room on the executive side of Def Jam. Today, the company announced that producer Dallas Austin will fill the role as the Senior Vice President of A&R at Island Records. “I am truly honored to be working with the most cutting-edge and creative artists in the business,” said Mr. Austin.  “I am inspired and excited every day by this amazing and diverse roster and by the leadership and vision of Barry Weiss, Steve Bartels and the IDJ team.  […]

Stuntin to the max with Weezy, T.I. drops his new single produced by Rico Love and Earl & E. The video’s been shot and will be released October 22. Trouble Man arrives December 18.

Maino and his cosa nostra packed Sway’s morning show and invidually took turns rapping over the “Stay Schemin” beat. If you haven’t yet, download The Mafia mixtape here.

Buckle up, ladies. MMG’s Masspike Miles is preparing to take off with his next EP, Skky Miles 2: Cozmic Cloudz, and it arrives today with his new duet featuring Gunplay. xzone

Last month, the “Chopped & Screwed” pioneering record company earned its way to the library of Rice University. As part of the Kinder Institute for Urban Research, the memorabilia from the Houston label will display the origins and their achievements for students. “We are delighted to be able to initiate this effort with the materials brought to us by Swishahouse,” Anthony Pinn, the Professor of Humanities and Religious Studies that created and taught a course at Rice on religion and hip-hop culture with […]