Before Gotti drops his

In celebration of the NY Knicks’ 2012-2013 season last night at the Beacon Theatre, Swizz Beatz headlined an event and introduced the team’s new theme song. Page 31 has the recap.

Lil B brought his ball skills to Aptos High court yesterday for the final cut of the Golden State Warriors D-League team. The tryouts were open to anyone willing to spend $100 including a 76-year-old. Talk about balling to you fall.

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Directed by actor Larenz Tate and featuring D. Woods, Ludacris’ cognac brand Conjure is the drink of choice in its newest commercial.

As a warm up to the release of Squarians Vol. 1 this Friday, XV and Squarians’ Freddie High RSVP to Dom Kennedy’s underground shindig.

Don’t attempt to adjust your player. In slow mo, Hov puffs a cuban with a glass of his D’USSE VSOP for the cognac drink’s new ad. Cheers.

Love can be deadly. But for The Man With The Iron Fists‘ latest leak, Talib Kweli and Res have it their way anyway. Soundtrack in stores October 23. Cop the deluxe version here. Film hits theaters November 2. hhnm

There’s more room on the executive side of Def Jam. Today, the company announced that producer Dallas Austin will fill the role as the Senior Vice President of A&R at Island Records. “I am truly honored to be working with the most cutting-edge and creative artists in the business,” said Mr. Austin.  “I am inspired and excited every day by this amazing and diverse roster and by the leadership and vision of Barry Weiss, Steve Bartels and the IDJ team.  […]

Stuntin to the max with Weezy, T.I. drops his new single produced by Rico Love and Earl & E. The video’s been shot and will be released October 22. Trouble Man arrives December 18.