Rozay is keeping his virals off GFID going strong. Currently in the caribbean islands of Anguilla, he began shooting the video for “Diced Pineapples”. More flicks from the brochure shoot below.

In celebration of New York Fashion Week, Lil’ Kim made a surprise performance last night at Opening Ceremony’s 10th anniversary party at Webster Hall. Here’s a portion of the evening’s set. rap-up

With Fashawn and Murs looking on, Brother Ali experiments his raps on Sway’s morning show. As always, instrumentals provided by DJ Wonder.

Diddy’s viral series captures his oldest son Justin’s first college football game on Saturday. Although he’s red shirted, the UCLA Bruins beat Nebraska 36-30. Take that!

After making its debut at Sundance Festival, Uncle Lonnie’s next flick, LUV is set to hit theaters on November 9 and here’s the official trailer. Peep a scene from the film here. An orphaned 11-year-old boy is forced to face the unpleasant truth about his beloved uncle during one harrowing day in the streets of Baltimore. hhnm

While out in L.A. for his first VMAs, A$AP tells Bootleg Kev that he isn’t pleased with the outcome of A$AP Mob’s mixtape. He also spoke on working with Rihanna and more. Sidebar: A$AP x Alexander Wang Ad

There’s a war going on outside. And while in Iraq, Xzibit crosses behind enemy lines in the video for his album’s title track. Napalm in stores October 9.

X gives fans a look at the creative process of his forthcoming album featuring footage from studio sessions and recent live performances. Undisputed drops September 11.

Styles P keeps his grind going with more free music, this time bringing it to any one who wants it. If you haven’t yet, download The Diamond Life Project here.

Last night, Slaughterhouse, Freeway, Young Gunz, and Pharoahe Monch performed at The Well in Brooklyn. Here’s a recap of their individual performances courtesy of EMETakeover.