Just weeks after releasing her latest project, Reservation, Universal Records has officially welcomed the upcoming femcee to the label. Congrats!

The only negro in first class sat alongside Chelsea Handler last night. In the clip above, Cameron explains the title of his album and his relationship with his father. He gets the swag from dad.

Em’s catalogue is pretty long. And after Slaughterhouse hit the stage, the boss gave last night’s G-Shock event hit after hit after hit. Mikey catches “Not Afraid” above and IllHype has the rest below.

After previewing their album at Shade 45, the fantastic four, helped G-Shock celebrate its 30th anniversay last night at a secret show in NY. Illhype was present to catch the action.

From Club Play to the football field, we follow Trey as he films his next video featuring Lil Wayne and Young Jeezy. Also featuring coach Kevin Hart too. Ready? Break! UPDATE: More behind the scenes.

With Eminem present, Slaughterhouse previewed their album with Sway on Shade 45. While discussing its recording process, they premiered their Boi-1da-produced track “Goodbye” at the 23:00 mark. welcome to: OUR HOUSE on August 28.

In support of the remix off his Control System, Ab-Soul and his TDE crew dim the lights, but keep the flashing lights for its accompanying visual. Directed by ICU.

“Serena Williams, peace to her gettin’ the gold. You know she got soul.” Give Common a random word and he will manage to cover it off the top. And while on Sway’s morning show’s here’s how he put it down. Here’s a word: Dope! After the jump, he speaks on Cruel Summer. UPDATE: Another freestyle.

XV is back on the Radar and comes up with some new audio. If you’re in the Lawrence, KS area, he will be performing his Popular Culture live next Thursday. Cop tix here.

Things just got even bigger and better in Texas. Trae keeps it local and rounds up some of the Lone Star State’s finest for this posse cut. It’s not where you from, it’s this track.