“What Ya Want”? How about some Eve? And last night, she performed her Ruff Ryders track as well as “Hot Boy” to close out this weekend’s Essence Festival in New Orleans.

Big K.R.I.T., Thugga and Lil Keke brought the vintage whips on the set of their video for their recent remix. Creativity in overdrive. hhnm

While on Tim Westwood’s show, Donald kicks a few bars over Usher and Rozay’s “Lemme See” followed by a verse from the iPhone over Montana’s “Shot Caller”.

Alley Boy ventures out West to BSM’s Ice Burgandy’s stomping grounds for their quick flick. Better stay indoors. dirtyglovebastard

Dark Man X and Machine Gun Kelly may not bust a move, but they still manage to keep the party’s feet moving in their new video, directed by John Colombo. X’s Undisputed is still coming. hiphop-n-more

After bringing “The Coolest” during his gig at Universal Studios on Saturday, Lupe then went right into the opening verse of his latest tune. Even in Orlando, he’s killin these bitches. lupE.N.D

Still out in London town, J.Cole participated in Wireless Festival over the weekend and kicked a brand new verse—like Nas and Hov at the same damn time. realtalkny

Photographer Christopher Schafer documents DJ Jazzy Jeff’s two-day grind as he preps for the Wawa Welcome Home America concert and the PSK at the Voyeur in Philly. Jazzy gets busy. Previously: Jazzy Jeff Calls YN On EVR

Rap’s Illuminati will soon invade The Cleveland Show. In next season’s episode titled, Menace II Secret Society, Kanye returns and is joined by Questlove, will.i.am, Bruno and Nicki, who will all portray themselves. Season premieres October 7 on Fox. Executive producer Rich Appel says: “Cleveland inadvertently breaks into it and then it’s how he will either bring them down or they’ll bring him down. We have a couple of original songs with Kanye and will and Bruno, I mean, all of them, […]

Shot during Memorial Day weekend in Miami, French and the crew bring out plenty of bikini-clad women for their new clip. Don’t get super-soaked now. Excuse My French coming soon. mrworldpremiere