Losing is never an option. So our daily struggles and accomplishments are put on the small screen for Machine Gun Kelly’s new music video featuring Ester Dean. Cop the tune on iTunes here.

While vacationing in D.R., Kanye’s main squeeze and her bikini-clad clan decides to have some fun in front of the camera with B.I.G.’s “Hypnotize”. Yo, Puff what do you think of this fuckery? rap-up

While visiting DJ Semtex at the BBC 1Xtra studios in the UK, Mac Miller pulled out his guitar and gave his acoustic interpretation of Tupac Shakur’s “Thugz Mansion”. Previously: Freestyle

While out in Cannes last week, Pharrell previewed a few new tracks at the Gotha Club including his track with Mac Miller and Swizzy. Sounds like P has some raw music on the way. neptunes.org

As if the Club Paradise tour didn’t already have a sufficient line-up, Drake surprised the First Midwest Bank Amphitheater last night and brought out hometown fave Chief Keef onto the stage. Seems like everyone liked it, no? fakeshordrive

It’s back to the fundamentals. So Count and Moonie keep it simple but gangsta on this new cut off The New Chicago Vol. 2 mixtape, which drops tomorrow. Yea, sometimes the basics are just as good. fakeshoredrive

No hands on the pump, just his hand on the microphone. While out in the City Of Angels, Reggie gathers his band and lets off his new music video. The Funk Doc sure does rock.

Better late than never, but now that the whole gang is here, Trae and company finally drop off the visual behind their “I’m On 2.0“. If the features weren’t enough for you, peep the cameos as well.

On Friday, Lil Wayne launched his skateboard clothing line, TRUKFIT at Beverly Center’s Macy’s in L.A. Here’s a recap of the showcase along with skateboarder Stevie Williams also in attendance.

The mayor of the 305 decides to start a little ruckus of his own by adding an opening verse to 2 Chainz’ “Riot”.